Methods, apparatus and systems for delivering and receiving data

ABSTRACT

According to one implementation a method is provided that involves transmitting from a social network site to a television broadcasting site a stream of data for being broadcast to multiple end-user media devices and also transmitting via a unicast communication from the social network site non-broadcast content for the purposes of being incorporated, integrated or otherwise played in conjunction with the broadcast content in the end-user media devices.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation-in-part of and claims the benefit andpriority to U.S. patent application Ser. No. 13/083,395 filed Apr. 8,2011, which is a continuation-in-part to U.S. patent application Ser.No. 12/950,877 filed Nov. 19, 2010

TECHNICAL FIELD

The inventions relate to methods, apparatus and systems for deliveringand receiving data.

BACKGROUND

There are a number of television broadcast standards used around theworld which are not compatible with one another. For example, Europeuses “Digital Video Broadcasting” (DVB) standards, while North Americauses “Advanced Television Systems Committee” (ATSC). Furthermore, Japanuses “integrated Services Digital Broadcasting” (ISDB) while China usesits homegrown “Digital Multimedia Broadcast Terrestrial/Handheld”(DMB-TH) standard. In addition there are cable, satellite, handheld andterrestrial TV standards.

Television is facing competition from the internet one at least twofronts. For example users can buy or rent TV series and films on anumber of websites and watch them without advertisements. Users may alsodownload the content from sites like Hulu.com using streaming technologyto receive the content with advertisements. Other subscription basedbusinesses are being developed to allow users to access the content, forexample, in exchange for a monthly payment. A second front ofcompetition with the internet is that of time. For example, many peoplespend time using applications like social networks, search engines,instant messaging, e-mails, voice-over IP, games, etc. As the usersspend more time on the internet they spend less time watchingtelevision.

Different standards have been developed for digital television. Forexample, the MPEG-2 standard defined by the Motion Picture Expert Group(MPEG) is a standard that allows television to convert their analogsystems into more efficient digital television systems. There are otherMPEG industry standards. For example MPEG4 offers a more efficient videocompression. A Standard Definition (SD) television requiresapproximately 3.8 Mbps in MPEG-2 and 1.8 Mbps in MPEG-4. A HighDefinition (HD) television requires approximately 19 Mbps in MPEG-2 andaround 7 Mbps in MPEG-4.

The MPEG-2 standard specifies formatting for the various component partsof a multimedia program. Such a program might include, for example,MPEG-2 compressed video, compressed audio, control data and/or userdata. The standard also defines how these component parts are combinedinto a single bit stream. The process of combining the components into asingle stream is known as multiplexing. The multiplexed stream may betransmitted over any of a variety of links, such as Radio FrequencyLinks (UHF/VHF), Digital Broadcast Satellite Links, Cable TV Networks,Standard Terrestrial Communication Links, Microwave Line of Sight (LoS)Links (wireless), Digital Subscriber Links (ADSL family), Packet/CellLinks (ATM, IP, IPv6, Ethernet.)

To compress a stream carrying multimedia entertainment content, discretesamples in a stream are transformed into a bit-stream of tokens, whichuses less bandwidth than the corresponding initial stream, sinceessentially only data that has changed from image to image is capturedin the compressed stream, instead of capturing all the information fromeach image. The signal is broken into convenient sized data blocks(frames, or packets), and header information is added to each datablock. The header typically identifies the start of the packets and mayinclude time-stamps. The multimedia encoding/decoding format tells thedecoder (receiver) how to inverse-represent the compacted stream backinto data resembling the original stream of un-transformed data, so thatthe data may be heard and viewed in its normal form.

MPEG systems are composed of various types of streams, such as, forexample, Elementary Streams (ES), Packet Elementary Streams (PES),Program Streams (PS) and Transport Streams (TS). Elementary Streams (ES)contain the raw information components stream of a program stream, forexample the compressed information of an audio stream of a program orthe compressed information of a video stream of a program. Elementarystreams in MPEG are first packetized in variable-length packets calledPES packets which primarily have a length of 64 kbytes and begin with aPES header of 6 bytes minimum length. A Packet Elementary Stream (PES)is a raw information component stream that has been converted to packetform, such as, for example, a sequence of packets. This packetizationprocess involves dividing a group of bits in an elementary stream andadding packet header information to the data. The packet header includesa Packet Identification code (PID) that uniquely identifies thepacketized elementary stream from all other packetized elementarystreams that may be transmitted. This Packetized Elementary Stream (PES)with its relatively long packets structures is not optimal forbroadcasting transmission.

The MPEG-2 standard defines two forms of multiplexing (combining of ESinto a single stream): MPEG Program Streams (PS) and MPEG TransportStreams (TS).

A MPEG Program Stream contains a group of tightly coupled PES packetsreferenced to a common time base like, for example, a televisionprogram. Such streams are suited for transmission in a relativelyerror-free environment and enable easy software processing of thereceived data.

In MPEG Transport Streams, each PES packet is broken into fixed-sizedtransport packets, providing the basis of a general-purpose techniquefor combining one or more streams, possibly with independent time bases.This is suited for transmission in which there may be potential packetloss or corruption by noise, and/or where there is a need to send morethan one program at a time. In MPEG-2, the objective has been toassemble up to 20 independent TV or radio programs to form one commonmultiplexed MPEG-2 data signal.

The MPEG Transport Stream consists of a sequence of fixed sizedtransport packets of 188 bytes. Each packet comprises 184 bytes ofpayload and a 4 byte header. One of the items in this 4 byte header isthe 13 bit Packet Identifier (PID).

MPEG-2 Transport stream (TS) is a standard format for transmission andstorage of audio, video, and data, and is used in broadcast systems suchas DVB and ATSC. Transport Stream is specified in MPEG-2 Part 1, Systems(formally known as ISO/IEC standard 13818-1 or ITU-T Rec. H.222.0).

The first header byte of a TS packet is the “sync byte,” whose value is0x47, followed by three one-bit flags and a 13-bit Packet Identifier(PID). This is followed by a 4-bit continuity counter. Additionaloptional transport fields, as signaled in the optional adaptation field,may follow. The rest of the packet typically consists of payload.Packets are 188 bytes in length, but the communication medium may addsome error correction bytes to the packet. ISDB-T and DVB-T/C/S uses 204bytes and ATSC 8-VSB, 208 bytes as the size of emission packets(transport stream packet+FEC data). ATSC transmission adds 20 bytes ofReed-Solomon forward error correction to create a packet that is 208bytes long. The 188-byte packet size was originally chosen forcompatibility with ATM systems.

A Transport Stream specifies a container format encapsulating packetizedElementary Streams, with error correction and stream synchronizationfeatures for maintaining transmission integrity when the signal isdegraded. Transport Stream transmissions may carry multiple ProgramStreams.

An Elementary Stream in a Transport Stream is identified by a 13-bitpacket identifier called PID. A demultiplexer extracts ElementaryStreams from the Transport Stream in part by looking for packetsidentified by the same PID. Packets in the same Elementary Stream havethe same PID, so that the decoder can select the Elementary Streams itwants and reject the remainder. Currently, the elementary video, audioand data streams for the same channel use a different PID.

A Transport Stream may include Electronic Program Guide (EPG)information and Program Specific Information (PSI), which describe theElementary Streams which need to be combined to build programs.

Broadcast systems, like for example DVB, do not only transmit purecontent, but also descriptions about the content in the form ofmetadata. This metadata contains different kind of content-informationand may be use to navigate through the content, for example to selectdifferent television channels. For example, in MPEG-2 the metadata maybe transmitted using the Program Specific Information (PSI) packets.

As discussed above, Program Specific Information is the MPEG-2 data thatidentifies what parts of the transport stream belong to a particularprogram. This information is carried in a number of PSI tables:

-   -   Program Association Table (PAT)    -   Program Map Table (PMT)    -   Conditional Access Table (CAT)    -   Network Information Table (NIT)

FIG. 1 is a diagram showing DVB MPEG-2 elementary streams, includingaudio streams, video streams, data streams and the associated ProgramMap Tables (PMT) and Program Association Table (PAT).

The Program Association Table (PAT) is the entry point for the ProgramSpecific Information (PSI) tables. It lists all programs available inthe transport stream. It is carried in packets with PID=0. For eachassigned program number, the PAT lists the PID for packets containingthat program's PMT.

The PAT includes data that the decoder uses to determine which programs(also referred to as channels) exist in the respective transport stream.Each of the listed programs is defined by a 16-bit value called programnumber. Each of the programs listed in PAT has an associated value ofPID for its Program Map Table (PMT). The PAT points to a number of PMTs(one per program), which, in turn points to the video, audio, and datacontent of a respective program carried by the stream.

Program Map Tables (PMTs) contain information about programs. TheProgram Map Table (PMT) lists all the PIDs for packets containingelements of a particular program (for example, audio, video, andauxiliary data). For each program, there is one PMT. Once the PIDs forthe video, audio and data content of the respective program carried bythe stream are known, the decoder is able to decode the packets thathave these PIDs.

While the MPEG-2 standard permits more than one PMT section to betransmitted with a single PID, most MPEG-2 television systems such asATSC and SCTE require each PMT to be transmitted with a separate PIDthat is not used for any other packets. The PMTs provide information oneach program present in the transport stream, including the programnumber, and list the elementary streams that comprise the describedMPEG-2 program. There are also locations for optional descriptors thatdescribe the entire MPEG-2 program, as well as an optional descriptorfor each elementary stream. Each elementary stream is labelled with astream type value.

The MPEG transport decoder generally performs the following functions:

-   -   1. read the PAT to find the PMT for a desired program,    -   2. demultiplex the packets that carry the desired PMT    -   3. read the PMT    -   4. demultiplex the packets (with PIDs specified in the PMT) into        the various elemental streams

The MPEG-2 specification does not specify the format of the CAT and NIT.

A CAT is used for a scrambled stream. The CAT is carried in packets withPID=1. The CAT contains PIDs for Entitlement Management Messages (EMMs),which contain authorization level information for conditional accesssystems.

To cope with any extensions, the MPEG Group has created the possibilityto incorporate so-called “private sections and private tables” in thetransport stream. The group has defined mechanisms which specify what asection of a table has to look like, what its structure has to be and bywhat rules it is to be linked into the transport stream. Takingadvantage of the “private section” and “private tables” features, theEuropean DVB Group has introduced numerous additional tables intended tosimplify the operation of DVB receivers. Called “Service Information”(SI) they are defined in ETSI Standard ETS300468. Some of these tablesare the “Network Information Table”, the “Time&Date Table” (TDT), andthe “Time Offset Table” (TOT).

The Network Information Table (NIT) is an optional table that describesall physical parameters of a DVB transmission channel. It contains, forexample, the received frequency and the type of transmission (e.g.satellite, cable, terrestrial) and also the technical data oftransmission like error protection, type of modulation, etc. This tablemay be used to optimize the channel scan as much as possible. FIG. 1shows an example of a Program Association Table (PAT) containing the PIDfor a Network Information Table (NIT).

In Europe, many broadcasters are also transmitting an “ElectronicProgram Guide” (EPG) which has its own table in DVB, the so-called“Event Information Table” (EIT). It contains the planned starting andstopping times for the broadcasts of, e.g. one day or one week. Thestructure which is possible here is very flexible and also allowsadditional information to be transmitted.

The “Time&Date Table” (TDT) is used to transmit the current clock timeand the current date. In the TDT, Greenwich Mean Time (GMT), i.e. thecurrent clock time for the Zero-Degree meridian without any daylightsaving time shift is transmitted. The respective applicable time offsetcan then be broadcast in a “Time Offset Table” (TOT) for the varioustime zones. It depends on the software of the TV receiver how theinformation contained in the TDT and TOT is evaluated. Complete supportfor this broadcast time information may require the DVB receiver to beinformed of its current location in a country having a number of timezones.

SUMMARY OF THE DISCLOSURE

According to one implementation a method is provided that comprisestransmitting from a social network site to a television broadcastingsite a stream of data comprising broadcast content, the broadcastcontent designated by the social network site to be broadcast by thetelevision broadcasting site to a plurality of end-user media devices,the end-users being members of the social network site; receiving in thesocial network site from an end-user media device that is receiving ordesignated to receive the broadcast content broadcast data related tothe broadcast content and identifying data of the member end-user;accessing in the social network site member information of the end-user;and selecting in the social network site by use of the broadcast dataand the member information targeted advertising content for the purposeof facilitating a transmission of the targeted advertising content tothe end-user media device for it to be played in conjunction with thebroadcast content.

Methods, apparatus and systems are provided that enable a user of acomputing device to alter, augment or replace broadcast transmittedcontent destined for or received in the computing device with on-linecontent from the internet. In some implementations an applicationprogram, purchasable or otherwise downloadable from the internet (e.g.,from an application store), facilitates in the computing device themanipulation of broadcast transmitted content that changes the manner inwhich the content from a broadcast transmission source (e.g., televisionor cable transmission sources) is presented by the computing deviceabsent the intervention of the application program. For example, in oneimplementation an application program downloaded from the internet tothe computing device alters the presentation of broadcast transmittedcontent by substituting broadcast advertising with non-advertisingcontent from the internet. Many other examples of manipulating orenabling broadcast transmitted content in a computing device by the useof one or more application programs received in the computing deviceon-line the internet are disclosed and contemplated herein.

For example, in one implementation a method is implemented in a usercomputing device having a pre-existing capability to receive firstcontent in the form of at least one first data signal from a firstexternal source and to process the at least one first data signal toproduce an intended first video presentation and an intended first audiopresentation of all or part of the first content in a video displaydevice and in an audio device, respectively, the video display deviceand audio device integrated with or otherwise connected with the usercomputing device, the method comprising: receiving on-line from a firstsite different than the first external source an application program inthe user computing device, the application program comprising executableinstructions that when executed in the computing device are capable ofintervening in the pre-existing first data signal process at a timecoincident or after the first content is received in the user computingdevice, receiving in the user computing device the first content fromthe first external source; and altering the pre-existing first datasignal process in the user computing device by use of the applicationprogram to produce a second video presentation and/or a second audiopresentation different than one or both of the respective first videopresentation and first audio presentation.

According to one implementation a method is provided comprising:receiving in a social network site from a computing device of a memberof the social network site identifying data of the member; receiving inthe social network site from the computing device broadcast data relatedto broadcast content being played in the computing device; accessing inthe social network site member information; and selecting in the socialnetwork site by use of the broadcast data and member informationtargeted advertising content for the purpose of facilitating atransmission of the targeted advertising content to the computing devicefor it to be played in conjunction with the broadcast content. In oneimplementation the method further comprises transmitting from the socialnetwork site the targeted advertising content to the computing device.

According to one implementation a method is provided comprising:transmitting from a social network site an application program to atleast first, second and third computing devices, the application programcomprising executable instructions that when executed in the first,second and third computing devices cause an exchange of data between therespective first, second and third computing devices with the socialnetwork site; receiving in the social network site from the first,second and third computing devices data related to a particularbroadcast being displayed on first, second and third video displaysassociated with the first, second and third computing devices,respectively; the social network site determining that a socialrelationship exists between users of the first and second computingdevices; after determining that a social relationship exists between theusers of the first and second computing devices, the social network sitetransmitting first user information about the user of the firstcomputing device to the second computing device in a format useable bythe application program to cause a superimposition of the first userinformation on the first video display of the computing deviceconcurrent with the display of the particular broadcast; and afterdetermining that a social relationship exists between the users of thefirst and second computing devices, the social network site transmittingsecond user information about the user of the second computing device tothe first computing device in a format useable by the applicationprogram to cause a superimposition of the second user information on thefirst video display of the computing device concurrent with the displayof the particular broadcast.

According to one implementation a method is provided comprising:transmitting from a social network site an application program to aplurality of computing devices, the application program comprisingexecutable instructions that when executed in the plurality of computingdevices cause an exchange of data between the respective plurality ofcomputing devices and the social network site; receiving in the socialnetwork site from a subset of the plurality of computing deviceslogged-in with the social network site data related to a particularbroadcast being displayed on respective video displays of the subset ofthe plurality of computing devices; and the social network sitetransmitting aggregated data related to the particular broadcast to thesubset of the plurality of computing devices in a format useable by theapplication program to superimpose the aggregated data on the videodisplays of the subset of the plurality of computing device concurrentwith the particular broadcast.

According to one implementation a method is provided comprising:transmitting from a social network site an application program to atleast first, second and third computing devices, the application programcomprising executable instructions that when executed in the first,second and third computing devices cause an exchange of data between therespective first, second and third computing devices with the socialnetwork site; receiving in the social network site from the first,second and third computing devices data related to a particularbroadcast being displayed on first, second and third video displaysassociated with the first, second and third computing devices,respectively; receiving in the social network site a text communicationabout the particular broadcast from one of the users of the first,second and third computing devices; and the social network sitetransmitting at least a portion of the text communication to thecomputing devices of the other users in a format useable by theapplication program to cause a superimposition of the text on the videodisplays of the other computing device concurrent with the display ofthe particular broadcast.

According to one implementation a method is provided comprising: asocial network site transmitting on-line via the internet to a softwaredeveloper site data specific to the social network site to beincorporated into an application program; receiving in the socialnetwork site the application program incorporating the data specific tothe social network site; transmitting from the social network site theapplication program to at least first, second and third computingdevices, the application program comprising executable instructions thatwhen executed in the first, second and third computing devices cause anexchange of data between the respective first, second and thirdcomputing devices with the social network site; receiving in the socialnetwork site from the first, second and third computing devices datarelated to a particular broadcast being displayed on first, second andthird video displays associated with the first, second and thirdcomputing devices, respectively; the social network site determiningthat a social relationship exists between users of the first and secondcomputing devices; after determining that a social relationship existsbetween the users of the first and second computing devices, the socialnetwork site transmitting first user information about the user of thefirst computing device to the second computing device in a formatuseable by the application program to cause a superimposition of thefirst user information on the first video display of the computingdevice concurrent with the display of the particular broadcast; andafter determining that a social relationship exists between the users ofthe first and second computing devices, the social network sitetransmitting second user information about the user of the secondcomputing device to the first computing device in a format useable bythe application program to cause a superimposition of the second userinformation on the first video display of the computing deviceconcurrent with the display of the particular broadcast.

BRIEF DESCRIPTION OF THE DRAWINGS

Other advantages and features of the present invention can be seen inthe following description in which, with a non-limiting character,preferred embodiments are referred to in relation to the attacheddrawings:

FIG. 1 is a diagram showing DVB MPEG-2 Elementary Streams, includingaudio streams, video streams, data streams and the associated ProgramMap Tables and Program Association Table.

FIG. 2 illustrates an exemplary computing device.

FIG. 3 illustrates a system according to one or multipleimplementations.

FIG. 4 illustrates a system according to one or multipleimplementations.

FIG. 5 illustrates a system according to one or multipleimplementations.

FIG. 6 illustrates a system according to one or multipleimplementations.

FIG. 7 illustrates a system according to one or multipleimplementations.

FIG. 8 illustrates a method according to one or multiple implementationswherein an application program executed in a computing device replacesbroadcast transmitted content with internet transmitted content for thepurpose of altering the intended presentation of the broadcasttransmitted content in a video or audio device associated with thecomputing device.

FIG. 9 illustrates an example of broadcast transmitted content receivedin a computing device the computing device that contain multipleportions of advertising and various portions of non-advertising content.

FIG. 10 illustrates an example where a computing device plays atdifferent times content related to a TV channel selected in thecomputing device, the content comprising broadcast transmitted contentand on-line internet transmitted content.

FIG. 11 illustrates another example of presenting both broadcasttransmitted content and on-line internet transmitted content in a videodevice and/or audio device associated with a computing device thatreceives the transmitted content.

FIG. 12 illustrates a system and methods according to one or multipleimplementations.

FIG. 13 illustrates a system and methods according to one or multipleimplementations.

FIG. 14 illustrates a system and methods according to one or multipleimplementations.

FIG. 15 illustrates a system and methods according to one or multipleimplementations.

FIG. 16 illustrates a system and methods according to one or multipleimplementations.

FIG. 17 illustrates a system and methods according to one or multipleimplementations.

FIG. 18 illustrates a system and methods according to one or multipleimplementations.

FIG. 19 illustrates a system and methods according to one or multipleimplementations.

FIG. 20 illustrates a system and methods according to one or multipleimplementations.

FIG. 21 illustrates a system and methods according to one or multipleimplementations.

DETAILED DESCRIPTION

By way of illustration and for exemplary purposes only, figures areprovided to aid in the description of the various implementationsdisclosed herein. It is to be understood that the implementationsillustrated and described herein, represent several of many ways toimplement the inventions disclosed herein.

FIG. 2 a is a block diagram of an exemplary environment in which aspectsof the inventions may be implemented. The environment is only oneexample of a suitable computing environment and is not intended tosuggest any limitation as to the scope of use or functionality. Neithershould the computing environment be interpreted as having any dependencyor requirement relating to any one or combination of componentsillustrated in the exemplary operating environment. Numerous othergeneral purpose or special purpose computing system environments orconfigurations are contemplated. Examples of well known computingsystems, environments, and/or configurations that may be suitable foruse with the invention include, but are not limited to, personalcomputers, hand-held or laptop devices, mobile phones, multiprocessorsystems, microprocessor-based systems, set top boxes, televisions,programmable consumer electronics, network PCs, minicomputers, mainframecomputers, distributed computing environments that include any of theabove systems or devices, and the like.

With continued reference to FIG. 2 a, the exemplary system includes acomputing device 100 in the form of a computer system. Components ofcomputing device 100 may include, but are not limited to, a processingunit 120, a system memory 130, and a system bus 121 that couples varioussystem components including the system memory to the processing unit120. The system bus 121 may be any of several types of bus structuresincluding a memory bus or memory controller, a peripheral bus, and alocal bus using any of a variety of bus architectures. By way ofexample, and not limitation, such architectures include IndustryStandard Architecture (ISA) bus, Micro Channel Architecture (MCA) bus,Enhanced ISA (EISA) bus, Video Electronics Standards Association (VESA)local bus, and Peripheral Component Interconnect (PCI) bus (also knownas Mezzanine bus).

Computing device 100 typically includes a variety of computer readablemedia. Computer readable media can be any available media that can beaccessed by computer device and includes both volatile and non-volatilemedia, removable and non-removable media. By way of example, and notlimitation, computer readable media may comprise computer storage mediaand communication media. Computer storage media includes volatile andnon-volatile, removable and non-removable media implemented in anymethod or technology for storage of information such as computerreadable instructions, data structures, program modules or other data.Computer storage media includes, but is not limited to, RAM, ROM,EEPROM, flash memory or other memory technology, CDROM, digitalversatile disks (DVD) or other optical disk storage, magnetic cassettes,magnetic tape, magnetic disk storage or other magnetic storage devices,or any other medium which can be used to store the desired informationand which can accessed by computer device 100. Communication mediatypically embodies computer readable instructions, data structures,program modules or other data in a modulated data signal such as acarrier wave or other transport mechanism and includes any informationdelivery media. The term “modulated data signal” means a signal that hasone or more of its characteristics set or changed in such a manner as toencode information in the signal. By way of example, and not limitation,communication media includes wired media such as a wired network ordirect-wired connection, and wireless media such as acoustic, RF,infrared and other wireless media. Combinations of any of the aboveshould also be included within the scope of computer readable media.

The system memory 130 includes computer storage media in the form ofvolatile and/or non-volatile memory such as read only memory (ROM) 131and random access memory (RAM) 132. A basic input/output system 133(BIOS), containing the basic routines that help to transfer informationbetween elements within computer device 100, such as during start-up, istypically stored in ROM 131. RAM 132 typically contains data and/orprogram modules that are immediately accessible to and/or presentlybeing operated on by processing unit 120. By way of example, and notlimitation, FIG. 2 a illustrates operating system 134, applicationprograms 135, other program modules 136, and program data 137.

The computing device 100 may also include other removable/non-removable,volatile/non-volatile computer storage media. By way of example only,FIG. 2 a illustrates a hard disk drive 140 that reads from or writes tonon-removable, non-volatile magnetic media and a drive 150 that readsfrom or writes to a removable, non-volatile media. Otherremovable/non-removable, volatile/non-volatile computer storage mediathat can be used in the exemplary operating environment include, but arenot limited to, magnetic tape cassettes, flash memory cards, digitalversatile disks, digital video tape, solid state RAM, solid state ROM,and the like. The hard disk drive 140 is typically connected to thesystem bus 121, and a removable memory interface, such as interface 150may be also connected to the bus 121.

The drives and their associated computer storage media discussed aboveand illustrated in FIG. 2 a, provide storage of computer readableinstructions, data structures, program modules and other data for thecomputer device 100. In FIG. 2 a, for example, hard disk drive 140 isillustrated as storing operating system 144, application programs 145,other program modules 146, and program data 147. Note that thesecomponents can either be the same as or different from operating system134, application programs 135, other program modules 136, and programdata 137. Operating system 144, application programs 145, other programmodules 146, and program data 147 are given different numbers here toillustrate that, at a minimum, they are different copies. Theapplication programs or other program modules of the computer device 100can contain, among other things, computer instructions which, whenexecuted cause the computer system to operate or perform functions.

A user may enter commands and information into the computer throughinput devices such as a keyboard 162 and pointing device 161, commonlyreferred to as a mouse, trackball or touch pad. Other input devices (notshown) may include a microphone, joystick, game pad, satellite dish,scanner, touch screens, multi-touch screens or the like. Some inputdevices are often connected to the processing unit 120 through a userinput interface 160 that is coupled to the system bus, but may beconnected by other interface and bus structures, such as a parallelport, game port or a universal serial bus (USB). A monitor 191 or othertype of display device is also connected to the system bus 121 via aninterface, such as a video interface 190. In addition to the monitor,computers may also include other peripheral output devices such asspeakers 167 and printer, which may be connected through an outputperipheral interface.

The computer device 100 may operate in a networked environment usinglogical connections to one or more remote computing devices 180. Theremote computing device(s) 180 may be a personal computer, a server, arouter, a network PC, a peer device or other common network node, andtypically includes a portion or all of the elements described aboverelative to the computer device 100. The logical connections depicted inFIG. 2 a include a local area network (LAN) 171, but may also includeother networks. Such networking environments are commonplace in offices,enterprise-wide computer networks, intranets and the Internet.

The network interface 170 provides an interface to outside networks,which may comprise many interconnected computer systems/devices andcommunication links as explained above. These communication links may bewire line links, optical links, wireless links or any other mechanismfor communication of information. In an embodiment of the presentinvention, network 171 supports an Ethernet protocol with the networkinterface being connected to a LAN networking environment. The networkinterface 170 may take any of a variety of forms including that of anetwork card that is installed inside the computing device 100 or anembedded component or chip that is a part of the computing device 100,or it may be a part of another component, like for example a computermotherboard or an expansion card. In one embodiment of the presentinvention, as will be described in more detail below, the networkinterface is implemented as part of a chipset of the computing device100.

In the example of FIG. 2 a, the data signal 101 may come from any of avariety of signal sources. The signals may be any one of a variety ofdifferent analog and digital signals, whether broadcast, multicast,point-to-point, etc. Examples include NTSC signals, ATSC (AdvancedTelevision Systems Committee) signals, PAL (Phase Alternating Line)signals, DVB ((Digital Video Broadcasting), cable television signalsunder a variety of possible standards, DBS (Direct Broadcast Satellite)signals, or any other type of television or video signal.

A great variety of different connectors may be used for the input andoutput signals. Some connector formats include coaxial cable, RCAcomposite video, S-Video, component video, DIN (Deutsche Industrie Norm)connectors, DVI (digital video interface), HDMI (High DefinitionMultimedia Interface), VGA (Video Graphics Adapter), USB (UniversalSerial Bus) and IEEE (Institute of Electrical and Electronics Engineers)1394. There are also several different proprietary connectors which maybe preferred for particular applications. The types of connectors may bemodified to suit a particular application or as different connectorsbecome adopted.

In some implementations the computing device 100 is a stand-alonedevice, for example a box that can be placed on, or at least near, atelevision, that is similar to conventional devices for receiving cableprograms. The computing device 100 could alternatively be performed byhardware resident elsewhere, such as within a television or displaydevice 191, or by any suitably equipped terminal device like, forexample, personal computers, mobile phones, smartphones, tabletcomputers like Apple iPAD and Android based tablets.

FIG. 2 b shows an implementation of a signal interface module 110. Inthe example illustrated in FIG. 2 b, the signal interface 110 comprisesa tuner, receiver, demodulator (TRD) 210, demultiplexor 220, videodecoder 231, audio decoder 232, and metadata decoder 233. A processingunit 120 may be connected to elements 210, 220 and 233 by means of theconnections 215, 225 and 235 using any of a variety of connection types,including, for example, point to point connections, a bus, etc. In someimplementations, the processing unit 120 may also be connected to videodecoder 231 and audio decoder 232. For the purpose of simplicity, theseconnections are not shown in FIG. 2 b.

In some implementations, some or all of the decoders are implemented inhardware. For example, a hardware video decoder can be a programmedsemiconductor chip and/or a hard-coded semiconductor chip, like forexample a microcontroller, a microprocessor, a digital signal processor,a Field Programmable Gate Array or an ASIC. In some implementations thedecoders are capable of detecting MPEG-2, H.264, MPEG-4 or othermultimedia data formats to recover video, audio, and/or multimediainformation or metadata.

In some implementations processing unit 120 executes instructions storedin memory. The instructions stored in memory, when executed byprocessing unit 120 perform various functions such as controlling thevarious elements of the signal interface 110. For example, in oneimplementation, the demultiplexor 220, under the control of theprocessing unit 120, selects which of the channels received in TRD 210will be transmitted to the decoders 231, 232, 233.

In some implementations TRD 210 receives signals from a multicast orbroadcast media transmission. For example, TRD 210 may receive signalsof a frequency band to which it is tuned and demodulates the signals toremove content signals from a carrier signal. Demodulated contentsignals are then supplied by tuner, receiver, and demodulator 210 todemultiplexor 220

In some implementations demultiplexor 220 receives the demodulatedcontent signals from tuner, receiver, and demodulator 210 and separatesthe content into multiple data streams representing various channels andthen the demultiplexor 220 selects one of the channels. The content ofthe selected channel are then supplied as an input to decoders 231, 232,233.

In some implementations video decoder 231 receives the video data streamfrom demultiplexor 220 and decodes or decompresses the data streamsusing an appropriate algorithm. For example, the decoder 231 may receivea compressed video signal using a MPEG-2 data stream, and video decoder231 will decode the MPEG-2 data stream to form a standard video signal.In one implementation, the video signal from decoder 231 is thensupplied to the video interface 190 using the communication 241.

In some implementations audio decoder 232 receives the audio data streamfrom demultiplexor and decodes or decompresses the audio using anappropriate algorithm. In some implementations the audio decodertransmits the audio content to the audio processing interface 165 usingthe communication 242.

In some implementations the metadata decoder 233 receives metadata fromdemultiplexor and stores it in memory 234 using the communication 243.In some implementations, memory 234 may be one or more of RAM 132,non-removable memory 140 or removable memory 150. In one implementationthe processing unit 120 accesses the metadata stored in memory 234 usingthe communication 245.

FIG. 3 shows another implementation of a signal interface module 110. Inthe example illustrated in FIG. 3, the outputs of the video decoder 231,the audio decoder 232 and the metadata decider 233 are digital datatransmitted to a system bus 121. The decoders 231, 232 and 233 areconnected to the system bus 121 using the communications 341, 342 and343, respectively. The processing unit 120 and the RAM 137 are alsoconnected to the system bus 121 using the connections 335 and 344,respectively. In one implementation the decoders 231, 232 and 233transmit the output data directly to the processing unit 120, forexample using a software or hardware interrupt.

In some implementations the decoders 231, 232 and 233 store the outputdata in the RAM 137 and the processing unit 120 accesses the data storedin RAM 137 via the decoders. In one implementation the decoders use adirect memory access (DMA) system to store data in RAM 137.

FIG. 4 shows an implementation of a video interface 190. In the exampleillustrated in FIG. 4, the video interface comprises a graphicprocessing unit (GPU) 410 which is configurable to perform processing ofthe video data, a video memory 430, a digital to analog converter (DAC)420 and a video hardware overlay module 440. In some implementations,when the video memory 430 is read, the resulting data may be thenprovided to a digital-to-analog converter (DAC) 420 which outputs acorresponding analog video signal suitable for display by an analogdisplay device. In some implementations, the display device may beconfigured to process the digital data without the need of adigital-to-analog converter.

In some implementations, the video interface 190 cooperates with asoftware graphics device driver 450, which may include an applicationprogramming interface (API) 451 that provides an interface between thevideo interface 190 and an application program 400.

In a graphical user interface (GUI) operating system, one display devicecan typically display multiple applications and video signalssimultaneously.

Without a hardware overlay, when an application draws to the screen, theoperating system's graphical system constantly checks to ensure that theobjects being drawn appear on the appropriate location on the screen,and that they don't collide with overlapping and neighboring windows.The graphical system must clip objects while they are being drawn when acollision occurs. This constant checking and clipping ensures thatdifferent applications can cooperate with one another in sharing adisplay, but also consumes a significant proportion of computing power.

A computing device typically draws on its display by writing a bitmappedrepresentation of the graphics into the video memory 430. Without anyhardware overlays, only one chunk of video memory exists, which allapplications share, and the location of a given application's videomemory moves whenever the user changes the position of the application'swindow. With shared video memory, an application must constantly checkthat it is only writing to memory that belongs to that application.

An application or a video signal using a hardware overlay gets aseparate section of video memory that belongs only to that applicationor signal. Because nothing else uses it, the computing device neverneeds to waste resources in checking whether a given piece of the videomemory belongs to it, nor does it need to monitor whether the user movesthe window and changes the location of the video memory. To get theimage from the separate video memory to display in tandem with theremaining shared elements on the display, the graphical systemassociates a certain attribute (for example, a particular color) as a“mask” for that overlay, which the graphics card understands to meanthat it is to draw from the separate overlay buffer onto the screen.This technique has become known as “chroma key”.

In some implementations, the video interface 190 may comprise a videohardware overlay module 440 to combine in the display device 191different video and/or graphic data. One example is a combinationcomprising the video output of the video decoder 231 and the graphics orvideo generated with the assistance of user-downloaded applicationprogram 400. The video hardware overlay module may be configured by theGPU 410 or by the processing unit 120, for example using the graphicsdevice driver 450 and/or the API 451. Other implementations may combinethe different video and/or graphic data, such as, for example, the videooutput 441 of the video decoder 231 and the graphics or video generatedwith the assistance of a user-downloaded application program 400,without using a hardware overlay module.

In some implementations the video decoder 231 transmits video data tothe video hardware overlay module 440 using a direct communication likethe communication 241 shown in FIG. 4. In other implementations thevideo hardware overlay module 440 may access the video data output of avideo decoder for example using RAM 137, the graphic processing unit(GPU) 410 or the processing unit 120.

FIG. 5 shows an implementation wherein the computing device 100 hasselected a particular TV channel for playback, such as a digital TVchannel. The selected TV channel may be, for example, of the type DVB,DVB-H, ATSC, ISDB-T, a cable TV channel, a satellite TV channel, etc.Henceforth we will refer to the different types of channels astelevision channels or TV channels.

In some implementations the video signal of a TV channel selected on thecomputing device 100 is presented in the area 530 of display device 191while the audio signal from the selected TV channel is played throughthe audio processing interface 165 which can, for example, be equippedwith internal speakers or connected to external speakers 167 as shown inFIG. 1. The audio processing Interface can also be equipped to beconnected to a headset or other audio representation devices.

FIG. 5 illustrates implementations where a software program 510 containsexecutable instructions running on the computing device 100. In someimplementations APP 510 is software that runs on the computing deviceand which has been transmitted to the computing device via a datanetwork accessed by the computing device, for example, using the networkinterface 170. The computer transmitting the APP 510 to computing devicemay be an Internet server or a website as explained in some examplesbelow. In some implementations the software program APP 510 is auser-downloaded application program that may be downloaded into a memoryof the computing device 100 by a user of the computing device from anon-line application store.

An on-line application store is an electronic store connected to theInternet which allows users to search, buy and/or download softwareprograms to the computing device. These software programs are usuallyreferred to as “Apps”. These programs may be developed by third partydevelopers using special programming tools specific to an applicationstore and/or a specific device and/or a specific operating system. Athird party developer may be a software developer company different fromthe company that develops and sells the computing device and the companythat operates the application store. Usually the third party developermust register in an application store to offer its software product. Anexample of an application store is the Apple App Store where a user ofApple products, such as the iPhone, iPod Touch and iPad, may purchaseand download application programs specific to such devices. Someapplications of the Apple App Store may include software modules withspecific functionalities. For example, the iPhone Store kit is asoftware module used to allow “in app purchase”.

For the purposes of this description, software program or softwareproduct means a program consisting of a set of instructions loadable ina memory of a computing device and executable individually or incombination with another software program. Software products accordingto this definition are, for example, a computer program, a setup programthat installs a program on a computer, an upgrade package of a computerprogram, an installation file for the online downloading of a computerprogram or an upgrade thereof, a computer program library, etc. Softwaremodule means a set of instructions integrated with, incorporated with,or otherwise designated to run with a software product to providespecific functions. Software modules may be, for example, a component, afunction or set of functions, a dynamic library, a class or set ofclasses, a control or class with a graphical interface, etc.

In some implementations APP 510 accesses metadata 234 a containinginformation on the TV channel selected by the computing device 100. Themetadata 234 a may be, for example, an identifier of the selected TVchannel. In this manner APP 510 can know which TV channel has beenselected or is being played in the computing device 100.

Metadata 234 a may contain information about the selected TV channel inthe computing device and on other TV channels accessible from thecomputing device 100.

In some implementations metadata 234 a is obtained from the data signal101. For example, in the case of DVB TV systems used in Europe, such asDVB-T, DVB-S or DVB-H, metadata 234 a can be obtained from differenttable data, such as for example Service Information (SI), ProgramSpecific Information (PSI) and Electronic Program Guide (EPG) data, asexplained above. Based on the data from these tables that the computingdevice receives with data signal 101, the computing device storesmetadata 234 a accessible by APP 510.

There are numerous types of EPGs and/or metadata that are in use today.The implementations disclosed and contemplated herein related to EPGsand metadata are not intended to be limited to any particular type ofEPG or metadata.

In the United States of America the Advanced Television System Committee(ATSC) standard has been developed for digital terrestrial and cabletelevision. Like the SI and PSI tables in DVB, the ATSC standardutilizes Program and System Information Protocol (PSIP) tables. Japanhas defined its own tables in its Integrated Services DigitalBroadcasting-Terrestrial (ISDB-T) standard. These tables are called ARIB(Association of Radio Industries and Business). China has its owndigital terrestrial television standard known as Digital MultimediaBroadcasting-Terrestrial (DNB-T) that utilizes metadata tables. In someimplementations APP 510 has the ability to access metadata of multipletelevision systems that use different tables with different formats.

In some implementations metadata 234 a may have the same structure asthe metadata of the aforementioned television standards, such as DVB-SI,DVB-PSI, DVB-EPG, ATSC-PSIP, and ISDBT-ARIB. Other metadata defined byother standards can be equally used in other implementations.

In some implementations, metadata 234 a is stored in a storage device234 of the computing device 100 in a common format readable by the APP510 program regardless of the television standard used by the computingdevice to receive the metadata. In such implementations the APP 510program may read metadata 234 a associated with multiple televisionstandards. As an example, in some implementations the metadata of thedifferent television standards is stored using the XML standard.

In some implementations, the computing device 100 receives televisioninformation on-line through the network interface 170, for examplethrough an internet connection with a data site 234S such as thatdepicted in FIG. 7. In some implementations the information accessed andtransmitted to computing device 100 from site 234S is data 234 b thatidentifies the television programs that may be received by the computingdevice via different television systems such as digital terrestrialtelevision (e.g. DVB-T, ATSC, ISDB-t), Internet television (e.g. via IPunicast, multicast or broadcast packets), mobile digital television(e.g. DVB-H), etc. This advantageously enables the computing device 100to receive from a single source data associated with differenttelevision systems.

In some implementations data 234 b received by the computing device 100from site 234S may include, for example, information that uniquelyidentifies each TV channel and the content that each channel istransmitting or is going to transmit. This information can be read by aprogram running on the computing device, for example to detect which isthe television program selected and/or the content which is being playedon the computing device. In some implementations the data 234 b may alsocontain information on programs to be transmitted by one or moretelevision channels in the next minutes, hours, days or weeks.

In some implementations data 234 b may be stored on a computer otherthan the computing device 100, such as a server connected to theinternet, and APP 510 can access data 234 b via the Internet. In someimplementations data 234 b, or portions thereof, is stored in thecomputing device and is updated periodically through an internetcommunication with another computer that possesses the updated data 234b.

In some implementations the site 234S only transmits to the computingdevice 100 information associated with television channels that thecomputing device can receive. For example, information associated with acountry, a given location of the computing device and/or informationfrom pay television channels to which the computing device 100 user issubscribed.

In some implementations data 234 a, 234 b are stored in a memory 234 ofthe computing device 100 and APP 510 accesses the data 234 a, 234 b toobtain information on the program selected, such as for example one ormore data identifying the selected program or information on futureprograms to be broadcast at the selected TV channel.

In some implementations APP 510 accesses the data 234 a, 234 b by use ofa software module 520. The use of a software module to access data 234a, 234 b relieves the APP 510 programmer from having to know in detailthe operation of the data associated with the different televisionstandards.

In some implementations APP 510 detects the TV channel selected on thecomputing device through executable instructions residing in a softwaremodule 520 that is incorporated into the APP 510. For example, thesoftware module 520 may read the metadata associated with the channelselected and determine an IDTV identifier that uniquely identifies eachTV channel. In some implementations APP 510 is configured to operatedifferently or to offer different functions based on the TV channelselected to be watched or being watched in the computing device 100.

In some implementations APP 510 is used in the transmission of a videosignal or graphics that are displayed or superimposed on the area 530along with other video or graphics. These overlay graphics or video areshown in FIG. 5 with the figure element indicated as APP overlay 540.Although FIG. 5 shows the APP overlay 540 element of a smaller size thanthe video area 530, in some implementations the APP overlay 540 mayoverlay the entirety of the area 530 or all images of the selected TVchannel, thus showing the APP overlay 540 video instead of the selectedTV channel video in the display device 191.

In some implementations, the computing device associates each differenttelevision channel with a unique identifier, such as an integer or aGUID (Global Unique Identifier), hereafter referred to as uniquetelevision channel identifier or IDTV. In some implementations thecomputing device 100 obtains the IDTV identifier for each televisionchannel from metadata 234 a, 234 b, for example the IDTV datum thatidentifies each TV channel can be a datum or a combination of data fromthe metadata 234 a, 234 b associated with each television channel.

In some implementations, the video decoder, audio decoder and metadatadecoder are software decoders resident in a computing device resource,wherein the software decoder can be dynamically loaded to the memory 132whenever the data decoding is required. The example of FIG. 6 shows animplementation with a decoder program 610 comprising an audio decoder612, a video decoder 611 and a metadata decoder 613. Otherimplementations are possible. For example, the video decoder may be ahardware decoder and the audio and metadata decoder may be softwaredecoders.

In some implementations of the example of the FIG. 6, the output of theaudio decoder 612 is transmitted to the audio processing interface 165or to a video renderer program 620. The output of the metadata decoder613 is stored in the memory 234 accessible to the APP 510, the softwaremodule 520 (if applicable) and/or the video renderer program 620.

In some implementations, the output of the video decoder 611 istransmitted to the video renderer program 620, like for example amultimedia player, that communicates with the video interface 190 usingthe graphics device driver 450. The video renderer program may alsocommunicate with the audio processing interface and synchronize thereproduction of video and audio.

FIG. 7 illustrates various implementations wherein the computing device100 receives, through a network interface, data 760. Data 760 mayinclude, for example, audio data, video data and/or other types of dataand content. The other types of data, may include, for example,subtitles to be displayed in conjunction with the video data.

In some implementations data 760 resides in an external computing device750, such as a server, and is accessible to computing device 100 via adata network 755. In some implementations the data network is theinternet.

Hereafter computer 750 is referred to as site 750. A site refers to acomputing device or a set of computing devices connected to a datanetwork capable of exchanging information and services with other sitesand computer devices through the data network. When the data network isthe Internet, sites may be associated with a Uniform Resource Identifier(URI) to provide other computing devices and sites with access to dataand services without entering the IP address of the site in the form ofnumbers. Communications between a site and another computer or site mayuse different protocols such as IPv4, IPv6 TCP/IP, UDP, RTP, RTSP, http,HTTPS, MOBILE IPv4, MOBILE IPv6, IPSEC, SNMP, SOAP, XML, IGMP, andothers.

In some implementations site 750 comprises one or multiple serversrunning different programs, such as a web server 752, a database 751and/or other programs. For example, site 750 may execute a program totransmit data between the site 750 and the computing device 100. Such aprogram may run on web server 752 or on the site 750 independently ofthe web server 752.

The example of FIG. 7 shows a display device 191 b incorporated into thecomputing device itself. The display device may be, for example, an LCDscreen and/or a touch screen that allows users to interact with agraphical interface of the computing device via the touch screen. Asmentioned above, the display device can also be an external element.

FIG. 7 shows the use of internal speakers 167 b. However, it isappreciated that the computing device may utilize other types of audiodevices such as external speakers and headphones.

In the example of FIG. 7, the computing device plays a selected TVchannel, for instance by playing video on the display device 191 b andaudio on the speakers 167 b. In some implementations the computingdevice 100 transmits to site 750 data 740 that include informationidentifying the selected television channel which is being played on thecomputing device 100, for example by using the IDTV identifier explainedabove or any other data that identifies the TV channel selected in thecomputing device

In some implementations, in response to receiving data 740 fromcomputing device 100, site 750 transmits data 760 to the computingdevice 100 that includes content such as one or more of audio, video,subtitles, text, and/or graphics for such content to be played on thecomputing device together with the selected TV channel or replacing allor part of the contents of the selected TV channel.

In some implementations data 760 includes content that is displayedoverlapping the content of the selected TV channel in the computingdevice 100. For example, data 760 may contain subtitles 760 a in a givenlanguage and corresponding to the content of the television channel thatis playing on the computing device 100, such as subtitles in a film or aTV series.

In some implementations data 760 a are transmitted from the site 750 tothe computing device 100 separately from the data 760. For example, thelanguage of the subtitles 760 a can be selected from the computingdevice 100 by transmitting identifying data 740 a of the selectedlanguage to site 750. Data 740 a may be transmitted to site 750 as apart of data 740 or may be transmitted to site 750 separately. Inresponse to receiving data 760 a from site 750, in some implementationsthe computing device displays the subtitles superimposed on the videocorresponding to the television channel, for example in the APP 540 areaas explained above.

When it is stated that some data can be transmitted together with thedata 740 or data 760 it is understood that such data can be transmittedwithin the data 740 or 760 or can also be transmitted separately fromthe data 740 or 760, for example by using different IP packets,different UDP ports, different TCP/IP connections, etc. For example,site 750 may use different UDP ports and/or connections to transmitdifferent streams of audio and video and can even use different sourceIP addresses, for example by transmitting a video stream from a serverand an audio stream from another server that has a different IP address.

In some implementations APP 510 selects the subtitle language and causesit to be transmitted to site 750 in the 740 a data along with thetelevision channel identifier. In some implementations the same APP 510receives in return data 760 a and causes the subtitles to be displayedin the APP overlay 540 area, for example by calling functions of theaforementioned graphics device driver 450. In some implementations, theAPP 510 produces a graphical interface that allows the user of thecomputing device 100 to select the subtitle language.

In some implementations a software module 520 is included with the APP510 and performs some or all of the functions explained, such as forexample detecting the selected TV channel, showing a graphical interfaceto select the subtitle language, sending the IDTV identifier and data740 a to site 750, receiving site subtitles 760 a from site 750 anddisplaying subtitles 760 a in the APP overlay 540 area. In someimplementations, the software module 520 shows subtitles 760 a in theAPP overlay 540 area using the graphics device driver 450 and/or API451.

In some implementations data 760 includes content that partiallyreplaces contents of a selected TV channel. For example, a user ofcomputing device 100 may select that all or portions of the audio of aselected TV channel be presented in a given language which results inaudio data 760 b being transmitted from site 750 to the computingdevice. In this manner, the audio data 760 b may be reproduced in thecomputing device instead of the audio transmitted by the selected TVchannel. This makes it possible, for example, to watch a film in alanguage other than the language in which the film is being broadcast ontelevision.

In some implementations APP 510 is used to select an audio language tobe played during the broadcast of a TV channel in the computing deviceand causes language identifying data 740 b to be transmitted to site750. In some implementations APP 510 receives or facilitates thereception of the audio data 760 b in the chosen language and facilitatesthe playing of this audio through the speakers in synchronization withthe TV channel video signal.

In some implementations a software module 520 associated with APP 510performs some or all of the functions associated with causing audio data760 b to be played in the computing device 100. Such functions mayinclude, for example, to detect the selected TV channel, to display agraphical interface to select the audio language, to send the IDTVidentifier and data 740 b to the site 750, to receive audio 760 b fromthe site 750 and to play audio 760 b.

In some implementations data 760 includes content that partiallyreplaces contents of a selected TV channel while also superimposing onthe content of a selected television channel. For example, in FIG. 7data 760 may simultaneously contain audio data 760 b and subtitle data760 a that when received in the computing device 100 is used to replaceall or portions of the audio content of a selected TV channel while alsosuperimposing subtitles 760 a on the video display.

In some implementations APP 510 is useable for selecting a firstlanguage for subtitles and a second language for audio and fortransmitting the first-language-identifying data 740 a and thesecond-language-identifying data 740 b together with the data 740 andwith the television channel identifier. In some implementations the sameAPP 510 receives data 760 a containing subtitles and data 760 bcontaining the audio and plays the audio through the speakers insynchronization with the playing of the TV channel video signal anddisplays the subtitles in the APP overlay 540 area, for example bycalling functions of the graphics device driver 450 and/or API 451. Insome implementations, a software module 520 associated with the APP 510performs some or all of these functions.

In some implementations, data 760 includes content that replaces thecontent of the selected television channel.

In some implementations APP 510 and/or software module 520 do notperform the aforementioned functions in their entirety. For example, insome implementations APP 510 and/or software module 520 may perform onlyportions of some of the functions. In some implementations APP 510and/or software module 520 may only cause or facilitate the initiationof the functions within the computing device 100 without actuallyperforming the functions themselves.

FIG. 8 shows an implementation wherein the element 810 represents thecontent of a broadcast or multicast television channel selected in thecomputing device by a television channel that may contain audio, videoand subtitles, for example received through the data signal 101 ofFIG. 1. Element 820 represents the data transmitted by the site 750, forexample through the Internet. The element 830 shows the content playedon the computing device in accordance with one implementation wherecontents 810 and 820 are combined. Between the times T0 and T1 thecomputing device plays content 101 a of the selected TV channel. Betweenthe times T1 and T2, the computing device plays the content data 760 ctransmitted by the site 750. Between the times T2 and T3 the computingdevice returns to play the content 101 c of the selected TV channel.

In some implementations APP 510 causes the content of the televisionchannel to be replaced for the content 760 c between the times T1 andT2. For example, APP 510 receives information from the site 750indicating that between the times T1 and T2 it must reproduce themultimedia content 760 c stored in the database 751 of site 750. In someimplementations, in response the application program APP 510communicates with the video interface 190 and the audio processinginterface 165 and selects which video signal to process through thevideo interface 190 and which audio signal to process through the audiointerface 165 at a given moment.

In some implementations the content 760 c contains some advertisements,for example advertisements that subsidize the broadcasting of content onthe television channel. Between the times T1 and T2 the TV channel cantransmit advertisements 101 b that the computing device 100 receives butreplaces them with the advertisement content 760 c. In this way,computing devices, such as televisions, which receive the selectedtelevision channel and do not have the APP 510, can display a commonadvertising content 101 b while the computing device 100 can receive anddisplay different advertisement content 760 c.

In some implementations, the broadcast content transmitted to thecomputing device 100 does not include advertising content, but insteadincludes place holders that facilitate or otherwise enable theintegration of advertising content or other content from a source otherthan the TV channel broadcast source. In some implementations the sourceother than the TV channel broadcast source is the internet.

It is important to note that the content integrated with or otherwiseincorporated with the main content of the broadcast channel need not beadvertising. For example, in some implementations the applicationprogram APP 510 received from an APP store enables a user to select thetype of content to be integrated with or otherwise incorporated in thebroadcast during for example the time interval T1-T2. For example, basedupon the manner in which the APP 510 was received, the user may bepresented with different content options. For example, if APP 510 waspurchased for a fee from an APP store the user may be provided with avariety of options which may include edited scenes, trailers, actor ordirector profiles, actor or director interviews or commentary, shortfilm/TV segments, news segments, general entertainment segments,entertainment segments or news segments associated with the broadcast,etc. In some implementations APP 510 may cause or facilitate webbrowsing, e-mail access, temporarily changing the selected channel toanother channel, or other functions during the time interval T1-T2. The“another channel” may be pre-selected by a user of the computing deviceor automatically selected by the computing device. For example, if auser is watching a sports channel, movie channel, documentary channel orreality TV channel, then the “another channel” may be another sports,movie, documentary, or reality TV channel, respectively. In someimplementations, the computing device automatically resumes representing(e.g., displaying the main content of the broadcast in the form of videoand/or audio) in the computing device 100 when the time intervalexpires, while in other implementations the computing device may producean alert when the time interval expires and provide a user of thecomputing device an option to resume the broadcast or to continue withan existing or other activity.

In some implementations the other functions facilitated by APP 510during the time interval T1-T2 may include the initiations or resumptionof a video game, a gaming operation, or other activity. For example, ifthe selected TV channel content is a soccer match, during the timeinterval T1-T2, a soccer video game is made available for use by a useror users of the computing device. The video game may be for example onethat has been previously stored on the computing device or one madeaccessible on-line via the internet. The video game may be a single usergame or one that permits multi-viewer participation. In someimplementations the video game is made available free of charge for aselected period of time (e.g., the duration of the selected TV channelprogram, the duration the selected TV channel is being played in thecomputing device, a pre-determined time period, etc.) or for a selectednumber of play sessions.

It is important to note that the terms “integrated with” and“incorporated in” are not to be construed in a limiting manner. Theterms are meant to include any means used to facilitate the playing of abroadcast content with other content. The other content may be contentprevious stored in a memory of the computing device 100. The contentpreviously stored may be content from a broadcast previously played inthe computing device, content from a source other than the broadcastsource, etc. For example, when a broadcast includes a sporting event thecomputing device may store in memory certain previously playedhighlights and during the time interval T1-T2 the computing devicereplays all or some of the stored highlights. The same is applicable tomovies and other forms of content where certain scenes of the selectedbroadcast channel (e.g., favourite scenes) are stored in the computingdevice. In some implementations the highlights/scenes are predeterminedby the broadcast source, while in other implementations thehighlights/scenes are selected by a user of the computing device duringthe playing of the selected broadcast in the computing device. Forexample, during the playing of the selected TV channel some of thecontent may be temporarily stored in a buffer or other memory device andupon a user selecting a user-interface function (e.g., by use of key ofa remote control device, selection of a display icon, etc.) all or aportion of the content stored in the buffer is selected to be replayedduring time interval T1-T2. In some implementations the broadcastcontent includes markers or other information that identifies ordelineates scenes or content segments. This facilitates the storing ofcomplete scenes or content segments in the buffer or other memorydevice. Thus, upon a user making a selection of a content segment to bereplayed, the computing device stores the highlights/scenes by use ofthe identifiers or delineations.

In some implementations or all of the implementations disclosed herein,the application program APP 510, and or a software module associatedwith APP 510, provides or facilitates the implementation capabilities.For example, an application program APP 510 that related to a golfingchannel may be purchased on-line from the computing device from an APPstore. Upon the application program APP 510 being downloaded and/oractivated in the computing device, one or more functions may beautomatically activated or otherwise selected by a user of the computingdevice to alter a predetermined reproduction of the broadcast content ofthe golfing channel. For example, a capability of initiating a videogolfing game during broadcast segments that would otherwise involve theplaying of advertisements may be enabled. In this example, as well withothers, the selected TV channel broadcast signal may include data thatis used to access a video game on-line that represents the same course,playing field, participants, etc. as those involved in the selected TVchannel broadcast.

In some implementations the computing device 100 does not allow the userto change the channel or skip the advertising content 760 c. Forexample, the APP 510 may contain executable instructions that whenexecuted in processing unit 120 block channel changing in the signalinterface 110 using for example a configuration register of the signalinterface 110. The processing unit 120 can use a configuration registerin the interface signal that indicates whether the channel can bechanged or not.

In some implementations processing unit 120 transmits to the signalinterface 110 the time duration of content 760 c and the time T1 whencontent 760 c begins. In response, the signal interface 110 of thecomputing device 100 restricts or prevents the changing of the channelbetween times T1 and T2.

In some implementations executable instructions implemented in theprocessing unit 120 of the computing device 100 detect if the user triesto change the channel during playback of the advertising content 760 cand causes a display a message, for example indicating that thetelevision content being received is funded by the advertising and thathe or she must wait until the advertising has finished to change thechannel.

In some implementations a display message is caused to be produced in auser interface of the computing device that allows the user to choosebetween changing the channel and not being able to continue watching thecontents of the selected TV channel for a certain time or playing theadvertising content and continue to watch the contents of the televisionchannel. The certain time may be, for example, the duration of thetelevision program, a chapter of a serial or other content.

In some implementations the executable instructions that control whetherthe computing device 100 can change TV channels, display messages and/oruser interfaces are included in the APP 510 and/or software module 520.

In some implementations site 750 transmits content 760 c to thecomputing device before time T1 and the computing device can locallystore file content 760 c to play it from the time T1.

In some implementations computing device 100 receives the contenttransmitted by the site 750 using a streaming protocol, such as usingRTSP and RTP protocols

In some implementations the computing device 100, its operating systemand/or APP 510 may use different buffers for storing data 760, forexample audio, video and/or subtitle data, and facilitate thesynchronization of the audio, video and subtitles of a given content,such as a film or a television channel.

The streaming protocol RTSP (Real Time Streaming Protocol), is describedin RFC 2326 specifications published online by IETF (Schulzrine H. etal., Internet Engineering Task Force, Network Working Group, Request forComments 2326, April 1998; currently available on the Internethttp://www.ietf.org/rfc/rfc2326.txt) RTSP protocol operation is closelyrelated to two other protocols of the IETF (Internet Engineering TaskForce): SDP and RTP protocols. The SDP (Session Description Protocol) isdescribed in RFC 4566 specifications published online by IETF. (M.Handley et al., Request For Comments 4566, Network Working Group, July2006, now available on the Internet athttp://www.ietf.org/rfc/rfc4566.txt). The RTP (Real-time TransportProtocol) is described in RFC 3550 specifications published online byIETF (H. Schultzrinne. et al., Request For Comment 3550, Network WorkingGroup, July 2003, currently available on the Internet:http://www.ietf.org/rfc/rfc3550.txt).

In some implementations APP 510 causes content 760 c to directly play onthe display device 191 b and speakers 167 b, for example by directlyaccessing the graphics device driver and the driver of the audioprocessing interface.

In some implementations the application program APP 510 establishescommunication with the multimedia player 710 in a manner that enablesthe multimedia player to reproduce content 760 c on the display device191 b and speakers 167 b.

Although FIG. 8 shows for the sake of simplicity content 810 thatcontains a single piece of advertising 101 b, other configurations arepossible. For example, in other implementations, such as in the exampleshown in FIG. 9, the content received by the computing device via thesignal 101, such as for example a TV channel, may contain multiplepieces of advertising and various pieces of non-advertising content.FIG. 9 shows an example of content 900 with three pieces of advertising921, 923 and 925 and three pieces of non-advertising content 922, 924and 926.

In some implementations the computing device 100 may receive from aninternet site, such as site 750, advertising content based on thegeographical location of the computing device or any other informationassociated with the computing device or the user of the computingdevice. Thus, not all computing devices 100 playing a selected TVchannel may receive the same advertising content 760 c. In someimplementations the computing device sends to site 750 data 740 cassociated with the computing device or user with the data being used bythe site 750 to select the most appropriate advertising content 760 c.

In some implementations data 740 c may include information thatidentifies the computing device 100 user in the database 751. Forexample, the computing device user may have registered in a web page ofthe web server 752 of site 750, transmitting registration data which arestored in the database 751. Upon registration, the user can chooseidentifier data, such as for example the e-mail address or otheridentifier data, and a password that allows the user, for example, toaccess his or her data and modify them. In the registration process withthe website server 752, the user may enter different data that can beused by the site 750 to select the advertising 760 c. For example, site750 may select the advertising 760 c taking into account any combinationof the following user data: age, gender (male or female), occupation,hobbies, favourite brands of certain products or services, annualrevenue of the user, user address coordinates such as longitude andlatitude or GPS coordinates, zip code, population, area or region,country, state, a language for example specified by the user through theregistration process and/or any other information entered by the user inthe registration process.

In some implementations site 750 also may select the advertising content760 c by using data related to the computing device, such as anycombination of the following data: type of computing device used as wellas brand and model, IP address used by the computing device tocommunicate with the site 750, level 2 address in the OSI model of acomputing device network interface such as a MAC-type address, a level 2address in the OSI model of network interface of a router thatcommunicates with the computing device such as a MAC-type address of aWiFi router used by the computing device to access Internet and tocommunicate with the site 750 through the Internet.

In some implementations site 750 can determine the approximate locationof the computing device 100 and use this approximate location as one ofthe criteria for selecting the advertising content 760 c. For example,the site 750 can determine the approximate location of the computingdevice based on the IP address used to communicate with the site 750 oron the MAC address of the WiFi router used by the computing device toaccess the internet.

It is to be appreciated that location information may be used inconjunction with some or all of the implementations disclosed herein.For example, when a selected TV channel broadcast reproduction in acomputing device is altered to include news content in lieu ofadvertisement content, the news content may be location specific.

There are databases for determining the approximate location of acomputing device based on the MAC address of the WIFI router used by thecomputing device. These databases were originally created by carsdriving on the streets with a GPS which recorded the MAC Address of theWiFi routers they detected. This technique was used by the companiesSkyhook and Google. A more recent approach to create such a database isused by some mobile services of mobile phones, for example, the iPhone,which in certain privacy settings, records the WIFI routers detected,associating GPS type coordinates to them and sends that information toApple. Even some desktop computers, such as the Apple iMAC, record WIFIrouters detected and periodically send that information to Apple.

In some implementations site 750 has access to a WiFi routers databaseused to determine the approximate position of the computing device 100.In some implementations a WiFi routers database can be part of the site750 or may be an external database, for example, from an externalservice provider that supplies this information to site 750.

In some implementations the computing device may incorporate a GPS andsend location data to the site 750, for example included in the data 740c.

In some implementations device 100 uses different communicationprotocols to receive content, such as the aforementioned RTSP, RTP andSDP protocols or other protocols such as HTML 5, Flash, and any otherprotocol or standard allowing the download and progressive playback ofmultimedia content or the download and subsequent playback of multimediacontent.

FIG. 10 shows an example wherein the computing device plays betweentimes T0 and T1 content 101 a of the selected television channel, forexample a TV channel being received by the data signal 101. In theexample shown in FIG. 10, from the time T1 the computing device receivescontent 760 d, for instance a content 760 d transmitted by the site 750using a streaming protocol.

In some implementations content 760 d is the continuation of content 101a without including advertising. This allows, for example, a user tostart watching a film or a TV series that can be received via the datasignal 101 and at time T1 when the advertising content 101 b starts, theuser decides to view the content without advertising and sends data 740d to establish communication with the site 750 to continue watching thefilm or television series through streaming and without advertising. Insome implementations data 740 d may include information to select anaudio and/or subtitle language other than those used in the content 101a.

In some implementations the computing device 100 and/or user of thecomputing device 100 are registered with the site 750. The site 750 cancharge users a fee for transmitting the content 760 d through streaming,for example by charging a fee (e.g., $0.99) to a credit card of theuser. In some implementations the amount charged to the user by site 750varies depending on the content transmitted and/or depending on thedefinition of the content. For instance a higher fee may be charged forHD (high definition) content and a lower fee for low definition content.

In some implementations the computing device 100 can transmit data 740 dand start receiving streaming content from the site 750 at any time fromthe time T0 without needing to wait for time T1.

In some implementations the computing device can send data 740 d andstart receiving streaming content from the site 750 prior to the timeT0. In one embodiment, site 750 may charge a fee to the user of thecomputing device 100 depending on when the user requests to receivestreaming content.

FIG. 11 shows an example wherein the computing device 100 plays betweentimes T0 and T1 content 101 a of the selected television channel, forexample a television channel that is received via the data signal 101.In the example of FIG. 11, from the time T1 the computing devicereceives advertising content 760 e 1 transmitted by the website 750using a streaming protocol and from the time T2 the user receives anon-advertising content 760 e 2 similar to content 101 c with thedifference that content 760 e 2 is transmitted via streaming to thecomputing device.

In some implementations the advertising content 760 e 1 is contentselected by site 750 based on data associated with the computing device100 such as for instance geographic location or any other data referredto above. This allows the replacing of non-customized advertisements 101b with customized advertisements 760 e 1.

In the example of FIG. 11, a user may decide to watch streaming contentfrom an on-line source and initiates a streaming session by sending data740 d to site 750 to continue watching the film or television seriesthrough streaming. In some implementations the computing device 100and/or user of the computing device 100 are registered with site 750.

In some implementations the computing device can send data 740 d to site750 to initiate receiving streaming content from the site 750 prior tothe time T1, for example at a time between T0 and T1, and site 750 cantransmit more or less advertising content depending on the time at whichthe content is transmitted. In some implementations the computing maysend data 740 d to site 750 to initiate receiving streaming contentprior to time T0.

In some implementations, as shown in the examples of FIGS. 10 and 11,the user has a set time to watch the content (e.g., minutes, hours,days, weeks etc.).

In the United States of America it is usual for televisions to broadcastcontent with advertising, such as television serials, and this contentcan be watched by streaming the next day or several days after it havingbeen broadcasted on television, whether by paying (e.g. at Amazon.com,Apple iTunes online stores, etc.) or by receiving the content withadvertising (e.g. via site www.hulu.com).

In some implementations, time T0 is the time at which the content, atelevision series for example, is first broadcast on television.

Although FIG. 7 shows a single site 750, in some implementationsmultiple sites may be involved, for example, by establishingcommunications between different sites through the Internet. FIG. 12shows an example of some implementations that involve the use ofmultiple sites.

In some implementations the application program APP 510 purchasedon-line and downloaded to computing device 100 enables the content of abroadcast program to be downloaded or streamed to the computing devicefrom an on-line source prior to the scheduled broadcast time. In someimplementations, an application program APP 510 purchased on-line anddownloaded to computing device enables a user of the computing device todivert the reception of content from a broadcast source to an on-linesource. For example, a user may begin watching a TV program thatincludes advertising from a broadcast source and may, by the use of anapplication program 510, divert the reception of the TV program contentto an on-line source (e.g., streaming source) that transmits the contentwithout advertising

In some implementations an application program APP 510 purchased on-lineand downloaded to computing device 100 provides passwords, codes,decryption, descrambling, or other data that is useable to enable anencrypted, scrambled, or otherwise unavailable broadcast channel to bereceived and/or viewed in the computing device. For example, in lieu ofpaying a monthly fee to obtain access to the Discovery Channel, a userof the computing device may purchase on-line an application program APP510 that when downloaded to the computing device enables receivingand/or viewing of the Discovery Channel for a designated time period orpermits the viewing of a specific program or sets of programs. In someimplementations APP 510 provides functions or otherwise enables thereception and/or viewing. The functions may be, for example, decryptionand/or unscrambling functions. The functions may also include providingdecryption keys, passwords or other data that is transmitted to aset-top box, or other equipment within or associated with the computingdevice, that cause the other equipment to appropriately decrypt,unscramble, or otherwise make available broadcast content normally notreceivable or viewable in the computing device.

In some implementations the program APP 510 is acquired and/ordownloaded online from an application store or vendor site 20. In someimplementations, the APP 510 contains a software module 520. When theprogram APP 510 is executed in the computing device 100, it performs oneor more of the implementations disclosed herein. In some implementationsAPP 510 uses the software module 520 to perform one or more processes,for example the implementations disclosed in conjunction with FIGS. 7 to11. The software module 520 may interact with the application programAPP 510, for example, by a series of functions, classes or methods.

In the example of FIG. 12, the data network in which the processes areexecuted is the Internet. In some implementations the system may be madeup of at least one developer company having a developer site 30, atleast one vendor site 20 where the software product APP is offered, anda plurality of computing devices 100 (only one shown in FIG. 12). Insome implementations the vendor site 20 is an application store, likefor example the Apple App Store or the Android Marketplace

In some implementations site 234S and a supervising site 50 are alsoinvolved. The vendor site 20, the developer site 30 and the supervisingsite 50 may execute different program applications like for example amain webpage, respectively 22, 32, 52, and a database, respectively 21,31, 51.

In some implementations site 30 and site 750 are different sites thatmay communicate with each other using the communication 1230. In someimplementations the developer site 30 and the site 750 may be the samesite.

Software products APP 510 are generally computer programs and maycomprise entire programs, an installation program which installs acomputer program or downloads the installation files from a computerprogram, upgrades or updates of programs that are already installed,etc.

In this example, the user chooses an application program APP 510 offeredon the vendor site 20 and downloads the program APP into the computingdevice 100 using communications 1220. APP 510 is downloaded on-line tothe computing device 100 that is the equipment where the program APP 510will be executed. In some implementations APP 510 is purchased and/ordownloaded from another computing device and then installed and executedin computing device 100.

In some implementations the computing device 100 establishescommunication with the vendor site 20 directly through communication1220 or indirectly via the supervising site 50 through communication1225 and/or 1250.

In some implementations the vendor site 20 or the supervising site 50deal with authenticating the identity of the computing device 100 or theuser of the computing device using communications 1220 or 1250,respectively.

Identifying data of the vendor site 20, and/or the computing device 100,and/or the user of the computing device may be transmitted along withthe download of APP 510 into the computing device 100. The transmissionof this identifying data can be done in different ways.

In some implementations APP 510 is contained in a single downloadablefile that possesses the identifying data, for example, in the form ofmetadata. In some implementations inclusion of identifying data isperformed at the vendor site before or during the download.

In some implementations the identifying data is transmitted to thecomputing device 100 separately from APP 510. In some implementationsthe identifying data is stored in the computing device 100 and may beread by the APP 510 and/or the software module 520.

In some implementations the vendor site 20 provides to the user of thecomputing device the identifying data or a code associated with theidentifying data, for example, by an on-screen display or by sending ane-mail, during the download of APP 510, and the user later subsequentlyfurnishes the identifying data and/or code to APP 510 and/or softwaremodule 520 at the request of the latter.

In some implementations the vendor site 20 and the developer site 30exchange information relating to the download and/or purchase of APP510. For example, on-line communication 1201 may allow the developersite 30 to know that APP 510 has been downloaded and/or paid for from aspecific and authorized vendor site 20. When a purchase of APP 510 hasbeen completed through an authorized vendor site 20, the vendor site 20may send a copy of the purchase receipt to the developer site 30 viaon-line communication 1201.

A software module means a set of instructions integrated with,incorporated with, or otherwise designated to run with a softwareproduct to provide specific functions. Software modules may be, forexample, a component, a function or set of functions, a dynamic library,a class or set of classes, a control or class with a graphicalinterface, etc.

The software module 520 operation may be identical or different fordifferent software developer sites or developer companies. In someimplementations, to distinguish between different sites 750, developersites 30 and/or vendor sites 20, modifiable properties of the softwaremodule 520 may be modified during design time or programming time. Inother implementations, modifiable properties of the software module maybe modified during execution time, for example during the execution ofan application program in the computing device 100 that uses or containsthe software module.

In some implementations, the software module 520 may contain a class ora group of classes with their corresponding properties and methods,which allows by interface or integration thereof in an application, theexecution of certain functionalities which are predefined in thesoftware module.

In some implementations the software module may comprise executableinstructions, for example an executable file or dynamic library, whichare included or invoked from a program application, during the designtime or execution time of said application, for example executing someexecutable instructions of the software module within the executionenvironment of said application.

In some implementations the software module may comprise source codethat may be converted to executable instructions, for example using acompiler, a just in time compiler or an interpreter.

According to some implementations, software module incorporation refersto interfacing and/or integrating the software module in the applicationprogram in design or programming time of the application program.

The ways of including a software module within an application may varyaccording to the programmer or the developer tool in which theapplication is programmed, the following ways of doing so being the mostcommon examples:

-   -   Including the software module from a graphic menu. The        programmer drags the software module (graphic representation        thereof) from the toolbox of the programming environment and        inserts the software module in the application. From that moment        on, the programmer has access to the software module properties        and methods, and can modify them and/or invoke the methods that        have been described in the software module.    -   Including the software module from source code. The programmer        includes the code lines necessary for invoking the software        module (whether it is in library or executable form) within the        source code block belonging to a form of the application. From        that moment on the programmer has access to the software module        properties and methods and can modify them and/or invoke the        methods which have been described in the software module.

One skilled in the art of programming may include a software modulewithin a program in different ways and the different implementations arenot limited to this description.

The software module 520 may communicate with the site 750 using thecommunications 755.

Optionally, instead of setting up direct communication 755 with the site750, the application program or software module 520 may do so byindirect communications 1250, 1235, and 1230 with the supervising site50, which in turn sets up communications 1235 and/or 1230 with thedeveloper site 30.

In some implementations, the system is supervised by a supervising site50 controlled by a supervising entity although the systemimplementations are not limited to such a configuration. Moreover, aplurality of supervising sites can be provided. The developer siteswhich adhere to the system request the supervising site 50 to registertheir sites and identify the programs which they wish to offer in thevendor site(s) along with defining the condition for the sale ordownload thereof. The vendors that wish to offer on their sites theapplication programs request in the supervisor site to register theirvendor site. A developer site and a vendor site can agree, in thesupervising site, on the conditions of the sale of a program, forexample, the sale price and the allocation of sales revenue.

In some implementations the supervising site provides the softwaremodule 520 to the developer site 30 so that the software module may beincorporated with the application programs. The vendor sites can obtainthe programs directly from the developer site 30 or through thesupervising site 50 (as the case may be).

In addition to the component 520 supplied to the developer site 30 sothat the component can be incorporated with their application programs,the supervising site may also provide specific applications which may beexecuted remotely, for example with a browser, or which may be installedin the developer sites and in the vendor sites for the purpose ofimplementing communications associated with the different process.

In some implementations where the user pays to receive on-line contentin a desired manner (e.g., without advertising), the user may submitpayment information to one or more of sites 20, 50, 30 and 750. Otherpayments systems like, for example, Paypal or Google Checkout may alsobe used. In some implementations the purchase transaction isaccomplished through the vendor site 20 with the download of the contentto the computing device occurring from a different site such as, forexample, site 750.

In some implementations where the user receives content withadvertisement, the vendor site 20, the supervising site 50 and/or thedeveloper site 30 may receive a fixed amount or a percentage of theamount paid by advertisers, for each advertisement received in thecomputing device 100 by means of APP 510.

In some implementations, an APP executing in the computing devicecontains the software module 520 that allows the application APP todetect the TV channel that the computing device 100 has selected and/oris being reproduced, for example a TV channel transmitted in the DataSignal 101

In other implementations, the software module 520 may be an externalsoftware module not included in the application APP that wants toreceive or access data identifying the TV channel currently beingselected and/or reproduced in the computing device 100. The APP may callthe functions of the external software module 520.

In some implementations, the software module 520 may be part of theoperating system of the computing device 100 and the APPS running on thecomputing device can use the functionality of the software module 520,for example, by calling the operating system functions that implementthe functionality of the software module 520.

In some implementations, the software module 520 may be included in afirst application APP1 or a software program that runs on the computingdevice 100 and a second application APP2 different than the firstapplication APP1 can execute the software module instructions 520 usingany known method of communication between software programs running on asingle computing device. For example, application APP2 can make calls tofunctions or methods of the first application APP1 which implement thefunctionality of the software module 520.

In some other implementations, the software module 520 may be a plug-inthat runs on a browser or Web browser of computing device 100.

In some implementations, the software module 520 functioning in thecomputing device 100 causes a transmission of data to an external serverderived from the content of the selected TV channel and receivesinformation that identifies the TV channel currently being selectedand/or reproduced in the computing device 100. For example the softwaremodule may cause computing device 100 to transmit to an external serverfirst data containing some seconds or milliseconds of audio data of theselected TV channel along with second data that indicates the time whenthe audio data was received in the computing device 100 and the externalservers detect which channel is reproduced in the computing device andtransmits to software module 520 an identifier of the channel selectedand/or reproduced in the computing device 100.

Other implementations may transmit to the external server or serversother types of data derived from the content of the selected TV channellike, for example, video frames, part of video frames, metadata, sounds,subtitles or any combination thereof. In some implementations, theexternal server may be the server 234S.

Some social networks have developed tools to allow developers tointegrate their websites with the social network sites. FacebookPlatform, Google Friend Connect, and the Twitter API are examples ofthese tools. A description of these tools may be found in the book “TheDeveloper's Guide to Social Programming. Building Social Context UsingFacebook, Google Friend Connect, and the Twitter API”, Mark D. Hawker,published by Addison Wesley in August 2010. Today many of the Web's mostpopular sites are linked to Facebook, through Share or Like or Connectbuttons.

Also, some social networks have been designed to be used with smartphonesoftware applications, usually called “apps”. Foursquare is an exampleof a successful social network application for smartphones that usesgeolocation to offer some social network features by establishing aconnection between the Foursquare app executing in the smartphone andthe Foursquare social network site. Recently, Facebook has added its owngeolocation features in its smartphone apps to compete with newsuccessful social networks such as Foursquare.

FIG. 13 shows an example implementation of a social network site 60. Inthe example of FIG. 13, three computing devices 100 a, 100 b and 100 c,use a browser or Internet browser-type program 513, an application APP511 and an application APP 512 respectively, to transmit and receivedata from the social site 60 or between them by means of a data network1300, such as the Internet. In the example shown in FIG. 13, the socialsite 60 has four servers 63 a 63 b, 63 c and 63 d connected by a datanetwork 64. The site 60 is connected to the data network 1300 by one ormore network devices 65 (only one shown in FIG. 13) such as routers,switches and firewalls. It also has an application 62, for example anapplication that displays a web interface. The social site 60 also hasdata storage means 61.

The following describes implementations of the social site 60. However,other social network implementations are also possible, using adifferent number of elements and distributing the various functionsbetween different elements in different ways.

In some implementations, the computing devices 100 a, 100 b and 100 cmay use a browser-type program or an application to communicate with thesocial site 60, for example by means of application 62, which allowsusers to register and interact with one another. The application 62 may,for example, display different types of data for each user, includingprofile information, or relationships between a user and others. Forexample, the relationships that the user of computing device 100 a haswith users of computing devices 100 b and 100 c.

In some implementations, the application 62 is associated with a websitewhich is usable from a browser, such as the browser 513. In oneimplementation, application 62 may use other communication protocols(e.g., HTTP, XML, web services, etc.) to communicate with the computingdevice, for example to communicate with the application APP 511.

In one implementation, the server 63 a performs the functions ofregistering, authenticating and authorizing the computing devices and/orusers who use computing devices to allow them to connect and communicatewith the social site 60 to transmit and receive data to the social site60 and to other computing devices.

In some implementations the computing devices may transmit to the socialsite 60 data that comprises information that identifies the computingdevices 100 a, 100 b and 100 c or identifies the user in the database61. For example, the computing device user may have registered at a webpage of the web server 63 a of site 60, transmitting registration datawhich are stored in the database 61. Upon registration, the user canchoose identifier data, such as for example the e-mail address or otheridentifier data, and a password that allows the user, for example, toaccess his or her data and modify them.

Once a user has registered on the social site 60 he or she may transmitdata, such as personal information, to the social site 60 in the form oftext messages, pictures, photos, videos, audio, URL or URI type weblinks, geographic data, geographic coordinates such as GPS, locationdata, information on events and other social data that the social site60 receives and stores associated with the user in the database 61.

In some implementations, the server 63 b executes a software programeditor of social relations which it receives from the computing devices100 a, 100 b and 100 c, data indicating a type of relationship betweenusers of computing devices and the software program which stores instorage means 61 data regarding the type of relationship between theusers. The editor of social relations software can also generate andsend communications to the computing devices to confirm the type ofsocial relations.

For example, users of computing devices 100 a and 100 b can register onthe site 60 using the application 62 and select the names user100 a anduser100 b. Once registered, the user100 a can request to establish arelationship with the user100 b using the software program editor ofsocial relations of the server 63 b. The server 63 b may send acommunication or message to the user100 b so that this user confirms therelationship with the user100 a. If the user100 b responds with amessage or communication indicating that he or she accepts the type ofsocial relationship created by user100 a, the server 63 b stores thesocial relationship in a database or storage means 61.

The type of relationship established between user100 a and user100 b canbe, for example, being friends, belonging to the same club, team,gymnasium or school, having a subject, class or profession in common,having planned to attend or having attended to an event such as asporting or religious event, a conference or trade show, having commonhobbies or tastes, such as on a type of music or film, etc.

Each type of social network can establish different types ofrelationships between different social network users.

In some social networks, like Twitter, a user can publish in the networkshort messages, such as for example up to 140 characters, and users whowish to receive these messages “subscribe” to the user who publishes themessages to receive them. At the same time the user who publishes themessages may also be registered to receive messages from other users.When a user has subscribed to receive messages, a “follower” type ofsocial relationship is stored in the social network.

New types of social relationships between users can be defined in theprogram that runs on the server 63 b assigning to each new type ofrelationship a unique identifier (for example an integer or alphanumericcode) and a description of the type of social relationship while storingthat information in a database of site 60.

In some implementations the server 63 c executes a software program thatlets one see relationships between users and their associated data, suchas photographs, videos and personal profile data of users who are linkedbetween them. The server 63 c also allows other functions for users tointerconnect, such as users sending messages, emails or establishingvoice communications, such as voice over IP (VoIP) or videocommunications such as videoconferences.

In some implementations the server 63 d runs a program or softwareprograms that allows the social site 60 to communicate with a softwareapplication running on a computing device.

The database or storage means 61 can use any storage device or storagemeans to store the information for each user and their relationships andcommunications with other users. Moreover, the data may be stored in oneor more remote locations.

In some social networks, social network members can join or createrelationships based on groups. These groups may include people with thesame interests, such as a football team, a band, a personal hobby, abrand of clothing, etc. Each user can create his own group with thosewho share the same interests.

Some implementations enable the creation of various types of groups withdifferent privacy settings and accepting new members in the group.

Some implementations have an open public group of users who have acommon interest or who want to show their affinity with the aim of thegroup. The open public group interactions are typically public andvisible in search engines pages, the content can be viewed without beinga member of the page. Non-members typically cannot add content.

A “page” does not follow the typical format of the group because thereare no members. Joining a “page” is typically accomplished by simplyclicking on an icon on the page itself. After joining a page a member isgenerally free to add content.

Other implementations enable the creation of groups that haveadministrators and members.

The following are examples of groups:

Open group: Any user can join this group and invite others to do so, inthis way, any user can view the information and content of the group andadd their own content. Joining is automatic, so no-one needs to acceptor confirm the request to join the group.

Closed or Private Group: For a new member to join the group, the groupadministrators must approve an application for membership. The groupappears in the search engine results but the contents cannot be viewed.Any user can view the description of the group, but only members mayview the contents and add new content.

Secret Group: The group does not appear as the result of a search or onthe profiles of the group members. Only people who receive an invitationfrom a group member may join. Only members can view group informationand content and add new content to the group.

In some implementations, the administrator or administrators can changethe settings of the groups so that the restrictions respect to thepossibility of publishing content can vary.

The form for the creation of a group typically includes informationfields such as group name, description and some relevant searchabledata. In some situations, when the social site group includes anadministrator, the administrator can delete or report inappropriatecontent.

According to other implementations the social network site hasfunctionalities similar to that of Twitter and enables the creation of auser to publish content, for example, in the form of short messages. Inturn, a user can be a “follower” of another user, thus creating a linkbetween the two of them allowing him/her to receive content that thisuser posts and view other users' comments to that content

A user may directly become a “follower” of another user, without theneed for the user followed to have to decide whether or not to acceptthat relationship. However there may be settings that can protectpublications, so that only accepted users allowed to follow thesepublications may see them.

User messages can be searched based on keywords or “topics”, such as,for example. messages that talk about a theme or content on a singlecommon interest, similar to what a group would be.

The example of FIG. 14 shows three computing devices 100 a, 100 b and100 c that communicate with the social site 60 through network 1300using communications 1410, 1420 and 1430, respectively. The social site60 communicates with network 1300 using communication 1440. In oneimplementation the network 1300 is the internet.

In one implementation, the computing devices 100 a, 100 b and 100 c aresimilar to the computing device 100 explained before, for example in theimplementation of FIGS. 2 a, 2 b, 3, 4, 5 and 6.

In some implementations, a computing device 100 a, 100 b, 100 c cancommunicate with the social site 60, for example using an applicationprogram APP 600 executing in one or more processors of the computingdevice.

The example of FIG. 14 shows a TV site 1490 broadcasting the data signal101 using, for example, network 1480 and antennas 1411, 1412 and 1413that receive the signal from the TV site and broadcast the data signal101, for example using wireless technology, to be received by thedevices 100 a, 100 b, 100 c. In one implementation, the antennas 1411,1412 and 1413 use broadcast TV technologies such as, for example, NTSC,ATSC, Pal, DVB or other TV technologies.

It is important to note that the use of the term “antenna” is in no wayintended to be limiting and includes any device, apparatus, system, orcombinations thereof, capable of transmitting a data signal associatedwith a broadcasting entity to a computing device. Moreover, thebroadcast transmission is not limited to wireless transmissions. Inaddition, it is also important to note that the term “TV site” is meantto include any media source capable of broadcasting, rebroadcasting, orotherwise relaying a data signal intended to be received, at least inpart, by multiple computing devices. For example, according to someimplementations the “TV site” is an entity that provides entertainmentprogramming to a computing device by the use of multicast technology viaa data network, such as the internet.

In some implementations the data signal 101 may be transmitted to thedevices 100 a, 100 b and 100 c using wireless technologies like WIFI,WIMAX, UMTS, 3gpp, 3gpp2, LTE, or other wireless technologies.

The TV site 1490 is connected to the network 1300 by communication 1450.In one implementation, the TV site 1490 is connected to the socialnetwork site 60 using a communication 1495, for example an Ethernetnetwork or a VPN (Virtual Private Network).

In one implementation the TV site 1490 comprises a broadcast module 1492that transmits one or more TV signals to antennas 1411, 1412 and 1413using network 1480. The TV site may also comprise one or more servers1493 and one or more databases or storage medium 1494.

In some implementations, the computing devices 100 a, 100 b and 100 cexecute a “login in” process with the social site 60 before receivingand/or transmitting information to social site 60 and/or other users.

In one implementation, some computing devices send data to a social site60 that contains information about the television program selected inthe computing device, for example using an identifier such as IDTVexplained above, that identifies each television channel, using themetadata 234 a and/or 234 b or using any other method to detect the TVchannel currently being selected and/or reproduced in the computingdevice.

The social site 60 receives information from the television channelsthat are being reproduced on some computing devices and can transmitthis information to other users, like users who are “logged in” on thesocial site 60 and have some kind of social relationship stored in thesocial site 60. Thus if, for example, users of the computing devices 100a and 100 b have established a relationship of friendship, social site60 may allow the users to share this information.

In some implementations, the application APP 600 shows on the display ofthe computing device 100 b information about the television channelcurrently being played by the computing devices 100 a and 100 c. Theapplication APP 600 can, for example, display this information overlaidon the television channel content currently playing.

In one implementation, the social site 60 can group all the informationit receives from various computing devices in a single televisionchannel to show it to the users. For example, the social site candisplay real-time audience of each television channel, in absolute form(number of computing devices that have logged into the social site andwhich reproduce each TV channel) or as percentage (percentage ofcomputing devices that have logged into the social site and whichreproduce each TV channel calculated on the total number of computingdevices that play TV channels and send information to the social site).

In some implementations, the user of the computing device 100 b may havestored on social site 60 social relationships with a large number ofother social site 60 users, such as hundreds or thousands of otherusers. In some implementations, the application APP 600 displaysinformation, for example, aggregated information. The aggregatedinformation may be, for example, the total number of users associatedwith the social network site 60 who are concurrently watching theprogram. Other examples may include a display of the identity of usershaving a social relationship with the user of computing device 100 b whoare logged-in to the social network site 60 and watching the same TVchannel, demographic information of those watching the same TV channel,etc. In some implementations the social site only consider users thathave stored in the social site 60 a particular social relationship withthe user of computing device 100 b, such as for example, having a friendrelationship.

In some implementations, the computing device 100 b can exchangeinformation in real time with the computing devices of other users whoare watching the same television channel as the one played on thecomputing device 100 b and also have a social relationship stored in thesocial site 60. For example, they can exchange information as textmessages displayed on the screens of the computing devices superimposedon the television channel or audio messages played on the loudspeakersof the computing devices, etc.

In some implementations, a user of a computing device who is watching aparticular television channel can send a message to social site 60 withinformation such as “I like it” indicating that the user of thecomputing device likes the content being watched on the televisionchannel. Other users of the social site 60 can access this informationand thus the social site 60 facilitates the making of recommendations ofTV channels in real time. Conversely, the message may contain negativeinformation, such as “I don't like it”.

In some implementations, the computing device 100 b may receive, throughthe social site 60, information transmitted by other users with whomthere exists a “follower”-type social relationship as explained above inthe Twitter social network. Thus, for example, in some implementations afirst computing device of a first user can transmit data to the socialsite 60 related with content that is being transmitted or is about to betransmitted by a particular television channel, and users who haveestablished in the social network 60 a “followers”-type relationshipwith the first user can receive and view on their computing devices thedata transmitted by the first user, such as texts, forums, voicemessages such as VoIP (Voice over IP), video messages or other datatransmitted by the first user. In some implementations these messagesare displayed simultaneously on the screen of the computing device withthe content of television channel, for example, superimposed on thescreen content.

In some implementations, a user can transmit data to the social site 60and other users who have a “followers”-type social relationship canreceive and view these data in their computing devices regardless of theselected TV channel in the computing device seeing the data. Forexample, a user can be watching a TV news channel or be changing TVchannels while viewing superimposed on the screen of his or hercomputing device messages from those he or she has a social relationshipstored in the social site 60, such as messages related to stock quotes,weather, etc. that the user can read or watch independently of theselected TV channel or while the user is changing the TV channel.

In one implementation, a user can select and store in the social site 60information about other users associated with each TV channel. Forexample, a user may want to receive or transmit information to or fromusers userA, userB and userC when he or she is watching a first TVchannel TV1 and receive and/or transmit information to or from otherusers userD, userE and userF when he or she is watching another TVchannel TV2. This information about users associated with each TVchannel is stored in the social site 60.

FIG. 15 illustrates an implementation where a computing device 100 areceives one or more first data signals 101 comprising a first content1510 and receives a second content 1521 a via the social site 60. Anapplication 600 executing in a microprocessor of the computing device100 a selects which content, for example the first content or the secondcontent, is reproduced in the computing device 100 a during differenttime intervals.

FIG. 15 shows a single antenna 1411 transmitting the one or more datasignals 101 to computing devices 100 a and 100 b. It is appreciatedhowever, that more than one antenna may be involved in the transmission.For example, in some implementations different antennas corresponding todifferent geographic areas may transmit the data signal 101 to thedifferent devices. In other implementations different antennas may beused to transmit data signal 101 to different devices in differentlocations.

In the example of FIG. 15, the element 1510 represents the content ofone TV channel transmitted in the one or more data signals 101. The TVchannel will be referred to as TV channel 15.

In the example of FIG. 15 element 1510 of TV channel 15 comprises threeparts 1511, 1512 and 1513. Between instant T0 and T1 the TV channel 15transmits the content 1511. Between the instants T1 and T2 the TVchannel 15 transmits the content 1512 which may comprise, for example,advertising content that is a different type of content than the firstcontent 1511. Between instants T2 and T3 the TV channel 15 transmitscontent 1513 which may be similar to content 1511 (e.g. a continuationof a program that began with the first content 1511).

In the example of FIG. 15, the element 1510 comprises one advertisingcontent portion 1512 and two program content portions 1511 and 1513. Itis appreciated however, that the implementations disclosed andcontemplated herein are not limited to any particular number ofdifferent content portions, and may, for example, comprise any number ofprogram content portions and advertising portions. Moreover, it isimportant to note that content portion 1512 is not limited toadvertising, but may comprise any of a variety of other types ofcontent.

A traditional viewing of channel 15 involves receiving one or more datasignals 101 comprising content 1510 in a device capable of eitheraudibly and/or visually reproducing the content for the enjoyment of auser of the device.

With continued reference to FIG. 15, elements 1520 a and 1530 aillustrates an example of a process in the computing device 100 a toselect between the first content from channel 15 and a second contentreceived in the computing device 100 a from the social site 60,indicated as element 1521 a. As will be discussed in more detail below,in some implementations the content 1521 a may be received in thecomputing device 100 a from a source other than the social site 60.

The element 1530 a shows a content to be reproduced in the computingdevice 100 a, for using, for example, the APP 600 executing in amicroprocessor of the computing device 100 a. Content 1511 from channel15 is designated to be reproduced between instants T0 and T1, content1521 a from the social site 60 is designated to be reproduced betweeninstant T1 and T2 and the content 1513 from channel 15 is designated tobe reproduced between instants T2 and T3.

In one implementation, the content 1521 a received by the computingdevice 100 a from the social site 60 contains advertisements and theapplication APP 600 either directly or indirectly causes the one or moreof the advertisements 1512 transmitted from channel 15 to be replacedwith the advertisements 1521 a transmitted from the social site 60 tothe computing device 100 a.

In some implementations, the social site 60 selects and transmits theadvertisements comprised in 1521 a using data stored in the social site60 associated with the user of the computing device 100 a. The socialsite data may comprise, for example, user profile information, his/herrelationships with other users, information in the profiles of the otherusers having a relationship with the user, the IP address of thecomputing device 100 a, his/her geographic location, his/herpreferences, his/her age, etc. In this way a broadcast advertisement1512 is replaced in the computing device with targeted advertisement1521 a based on at least a portion of the information the social site 60stores about the user of the computing device 100 a. In someimplementations the IP address of the computing device 100 a and/orgeographic location information of the computing device 100 a is alsoused in the selection of the targeted advertisement in conjunction withinformation associated with the social site.

In one implementation, the social site 60 includes a capability forreceiving and storing advertising preference data associated with auser. If a user is expecting the arrival of baby, she/he may select apreference for receiving advertisements related to baby care andparenting. If a user is planning to take a vacation to a particulardestination, a preference to receive advertisements related to thetravel destination may be selected. These are just two of manyadvertising preference criteria that may be selected and stored by thesocial site 60 for a particular user/member.

It is important to note that content portion 1521 a is not limited toadvertising, but may comprise any of a variety of other types of contentthat has been selected by use of the social site 60, or by use of socialsite data, to replace content 1512. For example, the content portion mayinclude text and/or audio and/or video messages from other social siteusers, music, cartoons, videos, etc. Moreover, content 1521 a may or maynot reside with the social site 60. For example, the content 1521 a mayreside with a third party advertising site 1700. In one implementationthe social site 60 stores an index of advertisements that are selectableby use of one or more of the user data discussed above and sendsinstructions to the third party advertising site 1700 to transmit to thesocial site 60 and/or the computing device 100 a the selected targetedadvertising 1521 a. In one implementation the selected targetedadvertising is stored in a file associated with the user in the socialsite 60 and used in the future selection of advertisements. In anotherimplementation the social site 60 sends advertising selection data tothe third party advertising site 1700 and the third party advertisingsite 1700 selects the targeted advertising 1521 a.

In another implementation the application 600 executing in the computingdevice may be used to facilitate an exchange of information between thechannel 15 source and the social site 60 through the computing device100 a. In this manner the channel 15 source may use the social site dataprovided to it to select the content of portion 1512 or replace thecontent portion 1512 with targeted content. The content 1512 and/or thetargeted content may or may note reside with the channel 15 source. Forexample, the contents may reside with a third party advertising site,such as site 1700.

In some implementations, the source and/or content of an originaladvertising content 1512 is also used in the selection of content 1521a. For example, since a contractual business relationship between theoriginal advertising source (e.g., BMW) and the source of channel 15likely exists, the content 1521 a to replace content 1512 is selectedfrom the same advertising source so as not to interfere with thecontractual obligations/relationship of the parties involved. Forexample, a sporting event sponsored by BMW advertising has an originalcontent 1512 related to a sports utility vehicle with a target audiencecomprising older or family oriented viewers. However, the social site 60data of the user of computing device 100 a who is watching channel 15indicates that the user is young and single. In such an instance, forexample, the social site data in combination with the advertising sourceinformation may be used to select a BMW motorcycle advertisement toreplace content 1512 that included the BMW sports utility vehicleadvertisement. In some implementations, the one or more data signals 101associated with broadcast content 1510 comprises data that identifiesthe advertising sources.

In some implementations, at the beginning T0 of a broadcast of content1510, or at one or more instances between T0 and T1, the broadcastsource 1700 transmits to the computing device 100 a data related to theintended advertising content and/or data related to the intendedadvertising source and this data is used in the computing device 100 ain the selection of the targeted advertising 1521 a. In someimplementations the channel source 1700 transmits to the computingdevice 100 a all relevant advertising data useable in selecting targetedadvertising at the beginning of the broadcast T0, or at a time prior toa first advertising content portion.

In some instance, as mentioned below, a broadcast content may comprise aportion 1512 devoid of content but yet intended for advertising content,or other content. In some implementations the channel source 1700 has acontractual obligation to ensure an advertisement from a particularadvertising source occupies the broadcast between intervals T1 and T2.In such instances, in some implementations, the channel source 170transmits to the computing device 100 a data related to the intendedadvertising source and this data is used in the computing device 100 ain the selection of the targeted advertising 1521 a.

In the discussion above, many of the explanations have been directed toa replacement of content 1512 with content 1521 a. The implementationsdisclosed herein are not limited to such a replacement. For example, insome implementations content portion 1512 may be devoid of content.

In some implementations, APP 600 facilitates the communication andtransmission of data between the computing device 100 a and the one ormore other entities (e.g., social site 60, channel 15 source, thirdparty advertising site, etc.) involved in the selection and transmissionof content 1521 a to the computing device 100 a. A more detailedexplanation of some implementations of APP 600 is provided below.

In some implementations computing device 100 a may receive from aninternet site, such as social site 60, advertising content based on thegeographical location of the computing device or any other informationassociated with the computing device or the user of the computing devicestored in the social site 60.

In some implementations, the data 1521 a is transmitted from the socialsite 60 to the computing device 100 a using a streaming technology like,for example, Flash, RSTP, RTP, RTCP, HTML5 or other streamingtechnologies.

In some implementations, the social site 60 may start the transmissionof the data 1521 a to the computing device in an instant before T1, andthe computing device may store the received portion of the data 1521a,1521 b in a storage medium, for example a cache memory, and start thereproduction of the content 1521 a in the instant T1.

In some implementations, the channel 15 source transmits firstinformation to the computing device 100 a indicating the instant T1and/or identifying the data 1521 a.

In some implementations the first information is transmitted in the oneor more data signals 101, for example as metadata of the channel 15source. In some implementations, the metadata transmitted by a firstantenna is different than the metadata transmitted by a second antenna(not shown in FIG. 15) and different devices receiving the data signal101 may receive different T1 information and different informationidentifying the data 1521 a. For example, an antenna transmitting to thestate of New York may transmit different first information than anantenna transmitting to the state of Washington.

In one implementation the APP 600 may be used in the computing devicewith a plurality of channel sources. In one implementation, the APP 600transmits information to the social site 60 identifying the channelsource currently being selected in the computing device and the socialsite 60 uses this information and the information stored in the socialsite 60 associated with the user of the computer device to select theadvertisement content to be transmitted to each device.

In some implementations, the APP 600 stores information identifying eachof the advertisements received from the social site 60 and reproduced inthe computing device associated with each channel source. The APP 600may transmit this information to the social site 60 and the social site60 may store this information received from each device and use it tocharge the advertisers and/or to compensate the channel sources forreplacing their advertisements.

In other implementation, the operating system of the computer devicesstores information identifying each of the advertisements received fromthe social site 60 and reproduced in the computing device associatedwith each channel source. The APP 600 or the operating system maytransmit this information from the computing devices to the social site60 and the social site 60 may store this information received from eachdevice and use it to charge the advertisers and/or to compensate thechannel sources for replacing their advertisements.

FIGS. 16 and 17 illustrate examples of communications between onecomputing device 100 and social site 60. The communications between thecomputing device 100 and the social site 60 is shown by dotted line1660, although such communications may be communications that usesdifferent networks.

In the example of FIG. 16, the APP 600 comprises a software module 600 cand a software module 520. In one implementation, software module 600 cis a software module/component that facilitates communication betweenthe computing device 100 and the social site 60. For example, APP 600may allow the computing device 100 user to “log-in” with the social site60 so that the computer device has access to user's data stored in thesocial site 60 associated to users who are logged in.

In some implementations, the login into social site 60 can be doneautomatically from the computing device 100 without requiring userintervention. Optionally, the user can disable this option or choose inwhich television channels she or he wants to enable automatic login.

In some implementations, the software module 520 executes some or allthe features discussed in the examples and implementations of FIGS. 5 to15. For example, in one implementation the software 520 module is usedto identify the channel source selected and being played by a computingdevice 100 and makes this information available to the APP 600. In oneimplementation, the software module establishes a communication withexternal server 234S to obtain such information.

FIG. 17 shows different implementations of external software module 520in the computing device 100. In one implementation, the software runs onan APP 1600 application, and the APP 600 can use the software module 520functionality establishing communication with the APP 1600, for exampleby calls to class methods or APP 1600 functions.

In other implementations, the software module is part of the operatingsystem 134 of computing device 100 and the APP 600 can use the softwaremodule functionality, for example calling functions or class methods ofthe operating system.

In some implementations, APP 600 transmits information to the socialsite that identifies the APP 600 and the social site 60 verifies thatthe APP 600 is authorized to replace the advertisement of a channelsource before sending the advertisement to the computing device.

In some implementations, the data signal 101 transmits the TV channel 15in encrypted form and the social site 60 transmits a key to thecomputing device to decrypt channel 15.

In some implementations, APP 600 uses the key to decrypt and reproducethe content of TV channel 15. In some implementations the APP 600doesn't permit the reproduction of the content of TV channel 15 untilall the previous advertisements transmitted from the social site to thecomputing device are reproduced in the computing device.

FIG. 18 illustrates an exemplary data network useable to facilitate theexchange of information between a social network 60 and one or moredeveloper sites 30 that created application programs or APPS tailoredfor use with the social site 60.

In the example of FIG. 18, the data network in which the processes areexecuted may be the internet. In some implementations the systemcomprises one or more developer sites 30, one or more social sites 60,and a plurality of computing devices 100 (only one shown in FIG. 18).Upon an APP being developed for use in conjunction with the one or moresocial sites 60, the APP may be made available to the user of thecomputing devices 100 via a variety of venues. For example, the APP maybe provided for a fee or free of charge from the developer site 30, asocial site 60, or another site, such as an APP store, and thendownloaded from any of a number of different sites.

In some implementations, a supervising site 70 is also involved. Thesocial site 60, the developer site 30 and the supervising site 70 mayexecute different program applications like for example a main webpage62, 32, 72, and a database 61, 31, 71.

According to one example a user chooses an application program APP 600offered on the social site 60 and downloads the program APP 600 into thecomputing device 100 using communications 1840. APP 600 is downloadedon-line to the computing device 100 that is the equipment where theprogram APP 600 will be executed. In some implementations APP 600 ispurchased and/or downloaded from another computing device and theninstalled and executed in computing device 100.

In some implementations, the computing device 100 establishescommunication with the social site 60 directly through communication1840 or indirectly via the supervising site 70 through communication1850 and 1820.

In some implementations, the social site 60 or the supervising site 70deal with authenticating the identity of the computing device 100 or theuser of the computing device 100.

In some implementations, the social site 60 and the developer site 30exchange information relating to the download and/or purchase of APP600. For example, on-line communication 1830 may allow the developersite 30 to know that APP 600 has been downloaded and/or paid for fromsocial site 60. When a purchase of APP 600 has been completed, thesocial site 60 may send a copy of the purchase receipt to the developersite 30 via on-line communications 1830 or through the computing deviceusing communication 1870 or 1840 and communication 1860.

A software module may be a set of instructions integrated with,incorporated with, or otherwise designated to run with a softwareproduct to provide specific functionality. Software modules may be, forexample, a component, a function or set of functions, a dynamic library,a class or set of classes, a control or class with a graphicalinterface, etc.

In some implementations, the APP 600 comprises two software modules:software module 520 and software module 600 c. In other implementationsthe software module 520 is part of the operating system of the computingdevice and the APP 600 comprises the software module 600 c.

The software modules 520, 600 c operation may be identical or differentfor different software developer sites or developer companies. In someimplementations, to distinguish between different developer sites 30,modifiable properties of the software modules 520, 600 c may be modifiedduring design time or programming time. In other implementations,modifiable properties of the software module may be modified duringexecution time, for example during the execution of an applicationprogram in the computing device 100 that uses or contains the softwaremodule.

In some implementations, the software modules 520, 600 c may contain aclass or a group of classes with their corresponding properties andmethods, which allows by interface or integration thereof in anapplication, the execution of certain functionalities that arepredefined in the software module.

In some implementations, the software module comprises executableinstructions, for example an executable file or dynamic library, whichare included or invoked from a program application, during the designtime or execution time of said application, for example executing someexecutable instructions of the software module within the executionenvironment of said application.

In some implementations, the software module comprises source code thatmay be converted to executable instructions, for example using acompiler, a just in time compiler or an interpreter.

According to some implementations, software module incorporation refersto interfacing and/or integrating the software module in the applicationprogram in design or programming time of the application program.

In some implementations, the system is supervised by a supervising site70 controlled by a supervising entity although the systemimplementations are not limited to such a configuration. Moreover, aplurality of supervising sites can be provided. The developer siteswhich adhere to the system request the supervising site 70 to registertheir sites and identify the programs which they wish to offer alongwith defining the condition for the sale or download thereof. The socialsites and/or vendors that wish to offer on their sites the applicationprograms request in the supervisor site to register their vendor site. Adeveloper site and a social site and/or vendor site can agree, in thesupervising site, on the conditions of the sale of a program, forexample, the sale price and the allocation of sales revenue.

In some implementations, the developer may receive from the social sitedata to be used or included with the APP of the developer. For exampledata uniquely identifying each developer and each program and/or datacomprising a public/private pair of cryptography keys, for example datacomprising a certificate, and the developer may use the private key tosign the APP before transmitting them to the social site or directly tocomputer devices.

In some implementations, the social site may use the public key toverify that the application received is signed by the developer.

In some implementations, the computing device 100 may establish acommunication with the social site to receive the public key and orverify that the application received is signed by the developer beforeinstalling the APP.

In still other implementations, the developer includes the public keyinformation in the APPS, for example including the certificate, and theoperating system of the computing device verifies that the applicationis signed by the developer.

In some implementations, the supervising site may be part of the socialsite 60.

In some implementations, the supervising site 70 provides the softwaremodules 520 and/or 600 c to the developer site 30 using communication1810 so that the software module or modules may be incorporated with theapplication program APP 600.

The social site can obtain the programs directly from the developer site30 or through the supervising site 70 (as the case may be).

In addition to the software modules 520 and/or 600 c supplied to thedeveloper site 30 so that they can be incorporated with theirapplication programs, the supervising site may also provide specificapplications which may be executed remotely, for example with a browser,or which may be installed in the developer sites and in the vendor sitesfor the purpose of implementing communications associated with thedifferent process.

In some implementations where the user receives content withadvertisement, the social site 60, the supervising site 70 and/or thedeveloper site 30 may receive a fixed amount or a percentage of theamount paid by advertisers, for each advertisement received in thecomputing device 100 by means of APP 600.

Other implementations of application programs will now be explained. Itis important to note however, that the present disclosure is in no waylimited to the particular implementations disclosed herein.

As discussed above, the source of an application program, such as APP600, may originate from a developer of application programs with theapplication programs being tailored for one or more particular functionsand made available to users of computing devices who wish to exploitthose functions for their own personal use. In the explanations thatfollow the acronym “SMA” (social media application) will be used torefer to such applications. In addition, the discussion that follows isdirected primarily to tailoring advertising content to a user, but is inno way limited to advertising content.

An SMA may provide a multitude of functionalities to enable, at least inpart, the multimedia content selected by a user of the computing device100 to be modified, or otherwise tailored, for that user. As discussedabove, according to at least some of the implementations disclosedherein, a social site 60, such as Facebook, may act as a source of datathat is used in the selection of advertisements to be incorporated, orotherwise integrated with broadcast content that is being played, orintended to be played, in a computing device of one or more of itsmembers.

According to some implementations, an SMA may be developed for use inconjunction with a particular social network site, such as, for example,Facebook. According to other implementations an SMA may be developed foruse in conjunction with a particular social network site and one or morechannel sources. For example, an SMA may be developed for Facebook thatis useable in the selection of advertising content associated withbroadcast content originating from one or more of the four majorbroadcasting companies, and their affiliates, in the United States(i.e., ABC, CBS, NBC and Fox). An SMA may also be developed for multiplesocial networks and one or more channel sources. SMAs may also includefunctionalities associated with third party advertising sources andother third party entities.

FIG. 19 illustrates an example where an SMA has been developed for usewith a single social site 60 and a single broadcast source 1490. The SMAmay be made available to a user of computing device 100 via one or moreof the social site 60, a website of the broadcast source 1490, or athird party source, such as a website of the developer or an applicationstore. When installed on the computing device 100, the SMA facilitates,either directly or indirectly, the exchange of data between thecomputing device 100 and the social site 60 and between the computingdevice 100 and the broadcast source 1490. In some implementations, theSMA also facilitates, either directly or indirectly, the provision ofadvertising content 1521 a to be played in the computing device 100 inconjunction with program content from broadcast source 1490 playing, orintended to be played, in the computing device 100. The targetedadvertising content 1521 a may be incorporated, from the viewer'sperspective, into the broadcast in a variety of ways. When theadvertising 1521 a is used to replace an advertisement 1512 previouslyincorporated into the broadcast, the SMA causes a signal process tooccur in the computing device 100 that avoids the reproduction ofcontent 1512 in the computing device 100 and reproduces the targetedadvertising 1521 a in its place. It is important to note, as mentionedabove, that the SMA may implement the signal process directly by usingits own functionalities to modify the signal processing itself, or mayindirectly implement the signal processing via instructions to a signalprocessor resident or temporarily residing in the computing device 100.

In some instances the SMA, when executed in the computing device 100determines if proper signal processing software and/or componentscompatible with the intended functionalities associated with the SMA areinstalled in the computing device. If upon determining, for example,that signal processing software necessary for implementing one or moreof the functionalities associated with the SMA are not installed in thecomputing device, in some implementations the SMA, after receivingpermission from the user of the computing device, automatically installsthe required software. In one implementation the signal processingsoftware is downloaded from an electronic storage medium associated withthe social site 60, while in other implementations the signal processingsoftware is downloaded from the broadcast source 1490, or a third partysource. In other instances, the SMA provides one or more links useableby the user of the computing device to download the signal processingsoftware.

In some instances a user of computing device 100 may have more than oneuser account with a social site 60. According to some implementations,the SMA comprises executable instructions that when executed in thecomputing device 100 provides the ability for the user to select whichuser accounts are to be used in the targeted content process. In someimplementations the SMA permits a selection of all or some of the useraccounts, while in other implementations the SMA only permits theselection of a single user account.

FIG. 20 shows an arrangement similar to that discussed in conjunctionwith FIG. 15 above wherein a third party advertising site 1700. In someimplementations, as discussed above in conjunction with FIG. 15, the SMAcoordinates communications and functions among the broadcastparticipants (e.g. computing device 100, broadcast source 1490, socialsite 60, third party advertising site 1700, etc.) to achieve a broadcastviewing experience for a user of the computing device 100 that includestargeted advertising or other user targeted content.

In some instances a user of a computing device is a member of multiplesocial network sites. According to the implementations of FIG. 21, anSMA is provided that coordinates communications and functions amongbroadcast participants comprising more than one social network site(e.g. social site 60 a and social site 60 b). According to someimplementations, the SMA comprises executable instructions that whenexecuted in the computing device 100 provides the ability for the userto select which user social sites are to be used in the targeted contentprocess. In some implementations the SMA permits a selection of all orsome of the social sites to which the user belongs, while in otherimplementations the SMA only permits the selection of a single socialsite. In situations where multiple social sites are selected, such as,for example, social sites 60 a and 60 b, user data from both of sites 60a and 60 b are used in the selection of targeted content.

In some implementations the SMA permits the user to select a preferencebetween social site 60 a and 60 b. In some implementations the SMAresolves conflicts between site 60 a user data and site 60 b user datausing the selected preference.

In some instances the targeted advertising content is selected by thesocial site 60 based primarily on information contained in the profilesof one or more other members of the social site in which the user of thecomputing device 100 has a social relationship. For example, in oneimplementation the user may have a friend relationship with a membernamed “John” who's birthday falls on March 25^(th). According to someimplementations, social site 60 on at least the days leading to March25^(th) selects at least one or more targeted advertisements for theuser of the computing based primarily on information stored with thesocial site relating to John. The same concept may be used for weddings,valentine's day, father's day, mother's day, etc. In someimplementations the social site 60 selects the targeted advertisingbased on general member information, while in other implementations thesocial site 60 facilitates the creation of a gift preference list by itsmembers and uses information from these lists in the advertisingselection process.

In some implementations the social site 60 provides an advertisinglisting that is segmented by product categories, lifestyle attributes,event type (e.g. birthday, wedding, etc.), etc. By use of thelisting/database, the social site permits a member, like John, to selectfrom the advertising list/database one or more advertisements he/shewould like to be sent to other members to be played in conjunction withbroadcast content that is being viewed or is to be viewed in thecomputing device 100 of the other social site member.

According to some implementations the social site 60 causes to betransmitted to the user computing device a reminder, such as in the formof text, that may be delivered and reproduced in the computing device ata time coincident, or at a moment near in time to when the targetedadvertisement is being reproduced in the computing device.

According to some implementations, the user of the computing device mayactivate and/or deactivate such functionalities by use of theapplication 600 residing in the computing device or by other meansprovided by the social site.

According to some implementations the social site 60 provides to John,and of course other members like John, any ability to activate and/ordeactivate this type of advertising selection as it relates to thempersonally.

Turning again to FIG. 14, in other implementations the social networksite 60 transmits content to the TV site 1490 for the purpose of beingbroadcast to multiple end-user media devices, such as computing devices100 a, 100 b and 100 c. In some implementations the content to bebroadcast is delivered to the TV site 1490 via the network 1300 throughcommunications 1440 and 1450, while in other implementations thebroadcast content is delivered to the TV site via communication 1495.Although FIG. 14 depicts a single social network site 60, a single TVsite 1490 and a single network 1300, it is to be appreciated thatimplementations involving two or more social network sites, two or moreTV sites and two or more networks are contemplated. For example, contentreceived in the TV site 1490 to be broadcast may originate from multiplesocial network sites. Another example may involve the social networksite transmitting content for broadcast to multiple TV sites.

In the example of FIG. 14, the TV site 1490 is shown as being distinctfrom the social network site 60. However, according to someimplementations the functions and equipment associated with the TV site1490 are integrated with those of the social network site 60 to form asocial broadcasting site (herein after referred to as an “SBS”) havingfunctionalities associated with both the social network site 60 and TVsite 1490. An SBS advantageously provides a single platform for hostingand broadcasting social content.

The broadcast content transmitted from the social network site 60 mayreside in one or more data storage devices associated with the socialnetwork site. The broadcast content may comprise content uploaded to thesocial network site by member users of the site, content originating inthe social network site and content deposited into the social networksite by custodians/administrators of the site. The content transmittedfrom the social network site 60 to the TV site 1490 may have as itssource any one or more of the foregoing types of content.

In some implementations content is selected for broadcast by use ofinformation residing in the social network site 60 associated with oneor more members of the social network site. The member information maycomprise member profile information and/or member preferenceinformation. Member profile information may include, for example thegender, age or geographic location of the member, Member preferenceinformation may include, for example, information related to memberhobbies, topics of interest, survey results, or any other informationindicative of a member's interest. In one implementation contentselected to be broadcast to a specific geographic location is done byproviding to members in the geographic location with an ability voicetheir preference to candidate content. In one implementation adescriptive listing and/or audio clips and/or video clips and orvideo/audio clips of candidate content is made available to the membersalong with means to express a member's preference of content to bebroadcast.

In other implementations content to be broadcast is selected solely, orin part, by information of member's that are logged in with the socialnetwork site and/or tuned in to a broadcast channel of the TV site. Forexample, computing devices 100 a and 100 b may be receiving via abroadcast receiver data signals associated with a sports channel of theTV site while computing device 100 c may be receiving via a broadcastreceiver data signals associated with a movie channel. By use of, forexample, the application program 600 stored in the computing devices,real-time channel viewing data associated with each of the computingdevices 100 a, 100 b and 100 c are transmitted to the social networksite 60. Subsequent to receiving the channel viewing data form computingdevices 100 a and 100 b, the social network site 60 may access memberinformation of the users of computing devices 100 a and 100 b and usethe member information to select the next or future content of thesports channel broadcast. If, for example, member information of a largeportion of the sports channel viewing audience indicates a preferencefor the game of tennis, the social network site 60 may select contentrelated to the game of tennis to be the next or future content of thesports channel. In a like manner, the social network site 60 may accessmember information of the user of computing device 100 c and use themember information to select the next or future content of the moviechannel broadcast.

According to some implementations, upon the social network site 60selecting content to be broadcast subsequently makes availableinformation about the future broadcast content, along with viewingdetails (e.g., broadcast channel, date, time, etc.) to one or more ofthe users of computing devices 100 a, 100 b and 100 c. In someimplementations information about the future broadcast content is madeavailable to the one or more computing devices 100 a, 100 b and 100 c bytransmitting the information via the TV site so that it is broadcast tothe one or more computing devices. In some implementations in lieu of orin conjunction with broadcasting the information, the information aboutthe future broadcast content is multicast or unicast to the one or morecomputing devices via network 1300.

In one implementation the social network site 60 transmits, or otherwiseprovides to the TV site 1490 one or more streams of data comprisingbroadcast content. In some implementations the one or more streams aretransmitted, periodically, continuously, or nearly continuously. In thismanner, the TV site 1490 may periodically, continuously, or nearlycontinuously, be provided with content form the social network site fromwhich it may select content for being incorporated into a program forbroadcast. For example, the social network site 60 may facilitatereceiving from members of the site content related to humorous events inthe form of audio/video clips.

In one implementation the social network site 60 makes available throughits website, or another website, an application program specific todownloading from a user computing device content related to humorousevents. For example, it may be that the Fox Network broadcasts a programentitled “Funny Moments”. An application program specific to “FunnyMoments” may be made available for download from the social network site60 and/or the Fox Network website to the computing devices 100 a, 100 band 100 c. The application may comprise executable instructions thatwhen executed in a computing device launches an interactive display toassist the user of the computing device to download to a storage mediumassociated with the social network site 60 video/audio clipsspecifically designated as candidate content for the program “FunnyMoments”. In some implementations the application program provideseditorial tools useful for formatting the content according tospecifications or other requirements imposed by the social network site60 and/or TV site 1490 (e.g., the Fox Network). The editorial tools maycomprise, for example, compression tools or other means to diminish orincrease the byte size of the audio/video clip. The tools may alsocomprise means for adjusting sound quality, video quality, splicingcontent, omitting content, adding content (e.g., sound effects,voice-over, text, etc.). In this manner, content downloaded to thesocial network site 60 may be provided in a format ready or nearly readyfor incorporation into the program “Funny Moments”. In someimplementations, the application program does not itself provide theeditorial functions, but instead launches or makes available fordownload to the user's computing device one or more of the editorialtools.

As discussed above, in some instances the functions of the TV site areincorporated with the social network site so that the social site itselfis the broadcasting entity. In such instances the broadcast may occurvia a transmission through network 1480 and antennas 1411, 1412 and 1413or via a multicast through network 1300.

In addition to providing content to be broadcast in, for example, theprogram “Funny Moments”, the social network site may also provide one ormore other streams of data to the TV site (e.g. the Fox Network) and/orother TV sites (e.g. ABC, CBS, NBC, etc.) for being included in otherbroadcast programs. For example, the Fox Network may broadcast a programentitled “My Wedding” that is designated to at least partially includevideo/audio clips from real-life weddings. According to oneimplementation the social network site supports the download andprepares wedding video content for broadcast in a manner like thatdescribed above.

As discussed above, in some instances broadcast content transmitted tothe computing devices 100 a, 100 b and 100 c from the TV site 1490 maybe augmented or otherwise supplemented with non-broadcast content thatis provided via a unicast communication between the social network site60 and the computing devices 101 a, 101 b and 101 c. As previouslydiscussed, the unicast-provided content may be, for example, advertisingcontent. In implementations involving the social network site 60directly broadcasting or indirectly broadcasting through a third partyor external TV site, advertisements or other types of content may betransmitted from the social network site 60 to the computing devices viaa unicast communication for the purposed of being incorporated, orintegrated or otherwise played in conjunction with the broadcastcontent. The unicast transmitted content may be selected in accordancewith one or more of implementations previously disclosed herein. In oneimplementation the computing devices comprise the requisite hardware,firmware and/or software for receiving and processing the broadcast datasignals 101 and also the requisite hardware, firmware and/or softwarefor receiving and processing the unicast data from the social networksite.

According to one implementation a method is provided that comprisestransmitting from a social network site to a television broadcastingsite a stream of data comprising broadcast content, the broadcastcontent designated by the social network site to be broadcast by thetelevision broadcasting site to a plurality of end-user media devices,the end-users being members of the social network site; receiving in thesocial network site from an end-user media device that is receiving ordesignated to receive the broadcast content broadcast data related tothe broadcast content and identifying data of the member end-user;accessing in the social network site member information of the end-user;and selecting in the social network site by use of the broadcast dataand the member information targeted advertising content for the purposeof facilitating a transmission of the targeted advertising content tothe end-user media device for it to be played in conjunction with thebroadcast content.

Note that in the foregoing description, references to “oneimplementation” or “an implementation”, “in some implementations”, orlike terms mean that the feature or features being referred to isincluded in at least one implementation of the present invention.Further, separate references to “one implementation” or “animplementation”, “in some implementations”, or like terms” in theforegoing description do not necessarily refer to the sameimplementation; however, such implementations are also not mutuallyexclusive unless so stated, and except as will be readily apparent tothose skilled in the art from the description. For example, a feature,structure, act, etc. described in one implementation may also beincluded in other implementations. Thus, the present invention includesa variety of combinations and/or integrations of the implementationsdescribed herein.

What is claimed is:
 1. A method comprising: transmitting from a socialnetwork site to a television broadcasting site a stream of datacomprising broadcast content, the broadcast content designated by thesocial network site to be broadcast by the television broadcasting siteto a plurality of end-user media devices, each associated with arespective member of the social network site; receiving in the socialnetwork site from an end-user media device among the plurality of theend-user media devices identifying data of a respective associatedmember and broadcast data designated to be broadcast by the televisionbroadcasting site in association with the broadcast content; obtainingin the social network site information related to the respectiveassociated member; and selecting in the social network site, by use ofthe broadcast data and the obtained information, targeted advertisingcontent, the content designated for transmission to the end-user mediadevice for it to be played in conjunction with the broadcast content. 2.A method according to claim 1, further comprising transmitting from thesocial network site the targeted advertising content to the end-usermedia device.
 3. A method according to claim 1, further comprisingtransmitting from the social network site an application program to theend-user media device, the application program comprising executableinstructions that when executed in the end-user media device coordinatesthe exchange of data between the end-user media device and the socialnetwork site.
 4. A method according to claim 1, wherein the televisionbroadcast site is a part of the social network site.
 5. A methodaccording to claim 1, further comprising transmitting from the socialnetwork site information about the selected targeted advertising contentto a third party advertising site for the purpose of having the thirdparty advertising site transmit the selected targeted advertisingcontent to the end-user media device.
 6. A method according to claim 1,wherein the broadcast data comprises identifying data of an advertisingsource, the selected targeted advertising content having as its sourcethe advertising source.
 7. A method according to claim 1, wherein thetargeted advertising content is selected from a database stored in thesocial network site.
 8. A method according to claim 7, wherein thesocial network site periodically receives electronic updates to thedatabase from a third party advertising site.
 9. A method according toclaim 1, further comprising the social network site sending aninstruction or set of instructions to the third party advertising siteto transmit to the end-user media device the targeted advertisingcontent from the third party advertising site.
 10. A method according toclaim 1, further comprising the social network site storing informationabout the selected targeted advertising content in a memory locationassociated with the member.
 11. A method according to claim 10, furthercomprising the social network site using the stored information aboutthe selected targeted advertising content in the selection of subsequenttargeted advertising content for the member.
 12. A method according toclaim 1, further comprising receiving in the social network site anapplication program via the internet from an application developer site,the application program comprising executable instructions that whenexecuted in the end-user media device coordinates the exchange of databetween the end-user media device and the social network site.
 13. Amethod according to claim 1, wherein the member information comprisessocial relationship information related to other members of the socialnetwork site.
 14. A method according to claim 1, wherein the memberinformation comprises advertising preference information.
 15. A methodaccording to claim 12, wherein the application program comprisesexecutable instructions that when executed in the end-user media deviceare useable to edit the broadcast content.